Sensatia Secures Cruelty Free International Certification, Strengthens Clean Beauty Commitment

Sensatia has strengthened its commitment to the clean beauty philosophy by securing approval from Cruelty Free International through its Approval Programme. This approval marks a significant step in the Bali-based brand’s journey to develop products without animal testing, whilst reinforcing the clean beauty philosophy that has become part of Sensatia’s identity. Recognised as one of the world’s most trusted cruelty-free standards for the cosmetics and personal care industry, the Cruelty Free International Approval Programme is an independent verification that ensures a brand meets strict requirements regarding cruelty-free practices throughout its entire supply chain, from raw materials to finished products. Since its founding over 26 years ago, Sensatia has believed that self-care should not come at the expense of animal welfare or environmental sustainability. Consequently, every product development process, from ingredient selection to formulation, is carried out responsibly. “Approval from Cruelty Free International is a significant achievement for Sensatia. It provides customers with confidence that our products have undergone independent assessment in accordance with the Cruelty Free International Approval Programme standards,” said Michael Lorenti, Founder & CEO of Sensatia, in a statement on Thursday (16/7/2026). Amidst growing consumer demand for transparency, independent certification serves as a benchmark to help the public make more informed decisions. For Sensatia, this approval reinforces the company’s commitment to clean beauty through the use of plant-based ingredients, responsibly developed formulations, and sustainable business practices. “For us, the most important thing is ensuring that every product is developed through a responsible process. This approval is part of our effort to maintain that standard in every product innovation and as consumer needs evolve,” Michael added.