Sensatia Secures Cruelty Free International Certification, Strengthens Clean Beauty Commitment
The Sensatia brand has strengthened its commitment to the clean beauty philosophy, demonstrated through approval from Cruelty Free International via the Cruelty Free International Approval Programme.
This approval marks an important step in the Bali-based brand’s journey of developing products without animal testing, while reinforcing the clean beauty philosophy that has become part of Sensatia’s identity.
Recognised as one of the world’s most trusted cruelty-free standards for the cosmetics and personal care industry, the Cruelty Free International approval programme is a form of independent verification ensuring that a brand meets stringent requirements regarding cruelty-free practices across its entire supply chain, from raw materials to finished products.
Since being founded more than 26 years ago, Sensatia has believed that self-care should not come at the expense of animal welfare or environmental sustainability. Therefore, every product development process, from the selection of raw materials to formulation, is carried out responsibly.
“Approval from Cruelty Free International is one of the significant achievements for Sensatia. It gives our customers confidence that our products have undergone independent assessment in accordance with the Cruelty Free International Approval Programme standards,” said Michael Lorenti, Founder & CEO of Sensatia, in a statement on Thursday (16 July 2026).
Amid growing consumer attention to transparency, independent approval serves as one of the references helping the public make more informed decisions. For Sensatia, this approval strengthens the company’s commitment to clean beauty through the use of plant-based ingredients, responsibly developed formulations, and sustainable business practices.
“For us, what matters most is ensuring that every product is developed through a responsible process. This approval is part of our efforts to continually maintain these standards in every product innovation, in line with evolving consumer needs,” Michael added.