Seminar on furniture market

Seminar on furniture market

JAKARTA (JP): The Indonesian Forestry Society (MPI) and
Ministry of Trade and Industry are organizing a one-day seminar
on March 22 on ways to enter the US$22.5-billion home furniture
market in the United States.

MPI said in a statement on Thursday the seminar would discuss
the general trends, demands and consumer preferences in the U.S.
home furnishing market, as well as wood furniture distribution
chains.

"But the central theme of the meeting will be promoting wood
and rattan furniture exports by using coating technology in the
finishing process," it added.

Lilly Industries Inc. of the U.S., one of the largest coating
and chemical companies in the world, will demonstrate at the
seminar how coating technology can bolster the competitive
advantage of Indonesian furniture in the American market, MPI
said.

MPI said furniture exports from Malaysia, Taiwan, the
Philippines and China, which have long used Lilly coating and
finishing technology, were more than 10 times as high as exports
from Indonesia.