Semen Kujang Reborn: SIG Targets Market Strengthening in West Java
PT Semen Indonesia (Persero) Tbk (SIG) has officially relaunched Semen Kujang through a series of Grand Launching events in Bandung, West Java. Under the theme ‘Grand Launching Semen Kujang, More Solid & More Strong’, SIG aims to reintroduce Semen Kujang, a legendary brand with deep historical ties to the people of West Java, while bringing the strength of local heritage.
The event was attended by the Board of Directors and Commissioners of SIG, distribution partners, and 387 building material stores from the Purwakarta, Karawang, Subang, Sumedang, and Bandung regions. This Grand Launching serves as a significant momentum as part of the company’s strategy to address the specific characteristics and needs of the market in that region.
SIG President Director, Indrieffouny Indra, stated that the relaunch of Semen Kujang is a strategic step to provide a product that possesses not only high-quality strength but also an emotional connection with the people of West Java.
“For us, this is not merely reintroducing a product, but the beginning of a new interaction and experience with our customers. Today, we together welcome the return of Semument Kujang,” said Indrieffouny Indra, as quoted from her statement on Wednesday, 2 September 2026.
She added that the decision to revive Semen Kujang was driven by the market potential of West Java and the community’s affinity for the brand. The presence of Semen Kujang is expected to meet construction needs while strengthening the pride of West Javanese people in a product that holds regional history.
As a market leader in the national building materials industry, SIG possesses a portfolio of brands trusted by the Indonesian people, including Semen Gresik, Semen Padang, Semen Tonasa, Semen Baturaja, Semen Andalas, Dynamix, and various other building material solutions. The return of Semen Kujang strengthens SIG’s portfolio through a branding approach that is more closely aligned with the characteristics and market potential of West Java.
“Through Semen Kujang, we want to become even closer to distributors, building material stores, contractors, developers, consultants, builders, and the entire community of West Java. Because we believe that the success of development is born from the collaboration of all industry players,” said Indrieffouny Indra.
On the same occasion, SIG Sales and Marketing Director, Dicky Saelan, noted that Semen Kujang is not a new brand, but rather a part of West Java’s development journey since it was first introduced in 1975.