Schooliday Sale Offers Discounted Hotels and Cheap Flights
Approximately 46 per cent of Indonesian tourists prioritise cost aspects when booking accommodation, while more than 70 per cent choose domestic destinations for their holidays. These findings were revealed by Traveloka, an all-in-one travel technology platform in Southeast Asia.
A similar trend is visible at the regional level. The Milieu Insight 2024 survey shows that 62 per cent of Southeast Asian travellers carefully consider travel costs when planning holidays, while 79 per cent travel with family to enjoy quality time.
These findings indicate that modern families are not only looking for memorable holidays but also desire travel experiences that are comprehensive, affordable, and easy to plan.
Understanding these needs, Traveloka is presenting the Schooliday Sale programme, running from 8 June to 3 July 2026. This campaign offers various promotions for family travel needs, ranging from flight tickets, hotel discounts, and tourist activities through Xperience, to land transportation, all available within a single platform.
Head of Marketing at Traveloka, Alex Jung, stated that families are becoming increasingly prudent in allocating time and budgets for holidays amidst the many travel options available.
“This is where our technology plays a vital role. With AI-based recommendations, Traveloka helps users find the most relevant flight, accommodation, and activity options according to each family’s preferences. Consequently, less time is spent searching and more time is spent planning holidays easily within one platform,” said Alex.
Domestic Destinations Remain Favourites
As the desire for families to maximise holiday time and budgets increases, closer and more accessible destinations are becoming more popular. Many families are now choosing integrated destinations that offer accommodation, tourist attractions, culinary options, and various recreational activities within a single area.
In addition to being more practical to plan, these options allow families to spend more time enjoying togetherness during their holidays.
Traveloka data shows that public interest continues to rise ahead of the school holiday season. Bandung, Yogyakarta, Jakarta, Surabaya, and Semarang are the most searched and booked destinations during the school holiday period.