Sandiaga Uno: AI Helps Insurance Agents Work Smarter and More Effectively

Jakarta (ANTARA) – Entrepreneur and investor Sandiaga Salahuddin Uno said the use of artificial intelligence (AI) can help insurance agents work more effectively when combined with research, innovation and a strong work ethic, enabling them to make the most of market opportunities.

He said the ability to sell products depends not only on hard work, but also on the skill to use technology to support marketing.

“Technology, especially AI, makes things easier for us. Use your brain, use research, use any kind of tools that can help us sell better,” Sandiaga said at an event marking the anniversary of the Indonesian Association of Insurance Agents (PAAI) in Jakarta on Tuesday.

He said technology can be used as a supporting tool for research and development, helping agents devise more effective marketing strategies.

He cited his experience as an investor, who must screen numerous opportunities before deciding which companies merit investment. Of around 120 investment opportunities considered each year, only three or four companies are ultimately selected.

In this process, AI is used to identify consumer needs, understand prospective customers’ backgrounds and conduct in-depth research. This enables agents to make offers suited to customers’ needs and financial circumstances, and to improve the prospects of investment in insurance, which he also described as working smart.

Alongside the use of AI, Sandiaga outlined three other elements of a strong work ethic: working hard, seeing tasks through and working sincerely.

He said hard work is the foundation of sales. Businesspeople need to consistently seek opportunities and build relationships with prospective customers and business partners.

Working tasks through means completing what one has started. Sandiaga cautioned that seeking opportunities should not stop at the initial stage, but should continue until the desired outcome is achieved.

“Seeing a task through means finishing what you start. You cannot be called a runner who has completed a race if you do not cross the finish line,” he said.

The fourth element, working sincerely, means giving one’s best while accepting that the final result may not always meet expectations.

Although technology and innovation can support sales, Sandiaga stressed the importance of trust and integrity in business relationships. AI must go hand in hand with stronger skills, consistent effort and the ability to earn customers’ trust.