Samsung plans to increase mobile memory prices by up to 10 per cent

Samsung Electronics is reportedly planning to increase the prices of DRAM and NAND memory chip components for smartphone manufacturers by 7 to 10 per cent.

According to a report from GSM Arena on Tuesday (15/9) local time, negotiations regarding the price increase have already commenced with Chinese smartphone manufacturers. Meanwhile, Apple is said to be invited for renegotiations in the fourth quarter of 2026, specifically between October and December. The price increase will also apply to Samsung’s own smartphones, as the company’s chip and device divisions operate as separate units.

This price hike occurs as Samsung, SK Hynix, and Micron increasingly direct their production capacity towards high-margin memory, such as HBM and DRAM for servers. This shift has resulted in a more limited supply of LPDDR memory, which is widely used in smartphones.

Market research firm Omdia noted that the prices of DRAM and NAND, which have surged since last year, are expected to continue rising, albeit at a slower pace. Omdia predicts that memory prices will remain high until the first half of 2027.