Samsung launches phones, aims to be No. 1 in RI
Samsung launches phones, aims to be No. 1 in RI
Sari P. Setiogi
The Jakarta Post
Jakarta
Samsung launched two new mobile phone models here on Monday as
part of its drive to become the top player in the Indonesian
market next year.
"At the moment we are still number two as some people still
believe in conventional brands, however people now start to love
innovations and new technology and we can offer that," PT Samsung
Electronics Indonesia marketing director Lee Kang Hyun told
reporters at the launch.
Samsung claims to hold the second largest mobile phone market
share in Indonesia after Nokia, and the third largest worldwide
holding, a 12.5 percent global market share. There is no clear
information about the size of Samsung's market share here.
Lee said this was partly because of black market products
distributed widely in Indonesia, so it was hard to find out the
official number of sales. This also explains why other companies
also claim to be number two in Indonesia.
The two new models launched by Samsung are the SGH-E700 and
SGH-X100.
Company marketing manager Ade Kurniawan said the SGH-E700
would be sold for Rp 4.25 million (US$471). It would be the first
mobile phone with a capability of 15 multi-shot and digital zoom
up to five levels.
The SGH-100 would be sold for Rp 1.75 million, targeting the
middle-class market, he said.
Ade said that Samsung's products with cutting-edge technology
would further strengthen the company's brand in the Indonesian
market.
"Our research and development division always works on the
latest technology as we believe the future of mobile phones will
be on the multimedia, not only on telecommunications," he said.
"Our target market is the middle-upper class who understand
the latest technology," said Ade. However, he acknowledged that
the market here was still dominated by low-end products.
Planning to launch about 16 new phones next year, Ade believed
their sales could grow by about 20 percent to 30 percent next
year. Samsung has so far launched 12 mobile phones this year.