Ryan Goutama sees vertical drama opening new opportunities for local talent

Jakarta (ANTARA) - Actor Ryan Goutama believes the growth of vertical drama in Indonesia is opening new opportunities for local talent amid shifting entertainment consumption habits that increasingly rely on mobile devices and digital platforms. Ryan said the short-format content offers a different viewing experience because it is more concise and adapts to the habits of today’s generation, who mostly access entertainment via smartphones. “We are witnessing a significant change in how people enjoy entertainment. I see this as a positive opportunity for Indonesia’s creative industry to continue growing and producing more works that are relevant to current audience needs,” Ryan said in a statement received on Saturday. He noted that the growth of vertical drama not only creates opportunities for digital platforms but also provides more space for actors, writers, production houses, and content creators to reach new audiences. Ryan himself is one of the actors actively involved in various vertical drama productions in Indonesia. In recent years, he has starred in dozens of micro-drama titles that have aired on several digital platforms. According to Ryan, the development of this format is also changing the way the entertainment industry builds relationships with viewers. Previously, audiences mostly consumed television broadcasts or long-format series, but now shorter stories are gaining traction among digital users. “Every format has its own audience. What is interesting about vertical drama is its ability to reach viewers quickly without sacrificing the story elements and emotions that need to be conveyed,” he said. He believes the evolution of the digital entertainment industry will continue to present new opportunities for local creators and talent who can adapt to changing audience behaviour. He added that the shift in how people enjoy entertainment is an opportunity for Indonesia’s creative industry to keep developing and producing works that are relevant to today’s audience needs.