Ruijie Networks Hosts 2026 SBG APAC Channel Partner Summit in Chongqing; Launches SME Brand Cybrey
Chongqing, China, (ANTARA/PRNewswire) - Ruijie Networks hosted the 2026 SBG Asia-Pacific Channel Partner Summit in grand style in Chongqing with the main theme “Evolution for Expansion”. As a key initiative to strengthen market penetration in Asia-Pacific and deepen channel collaboration, the summit brought together more than 500 channel partners from major APAC markets and regions, including Indonesia, Vietnam, Thailand, the Philippines, Malaysia, Singapore, Australia, New Zealand, Hong Kong SAR, and Bangladesh. Participants gathered to exchange ideas on cooperation and jointly explore high-quality development.
Focusing on new opportunities in three major market segments — SMB, SME, and ISP — the summit analysed market potential as well as strategies for developing each business channel in line with digital economy growth trends in Asia-Pacific. Through in-depth discussions with channel partners, Ruijie Networks reached strong consensus on future development directions and clarified the core roadmap for collaborative growth and regional expansion. This further strengthens win-win partnerships with distributors, while building a solid foundation to jointly expand the APAC market and achieve dual growth in both business scale and comprehensive benefits.
In the plenary session, Dirk Yin, General Manager of Ruijie Networks APAC, reviewed the company’s growth achievements over the past three years and shared the roadmap for the next phase of expansion in the APAC region. The keynote sessions highlighted opportunities and challenges in key markets, including product evolution for SMB scenarios, enhanced service support for elite ISP partners, and emerging pain points in the SME segment. The summit also featured award and appreciation sessions for partners.
In the product and solution launch session, Ruijie introduced new innovations based on needs for various scenarios such as residential networking, CCTV deployment, public Wi-Fi, and home users. The latest products include Wi-Fi 7 ultra-low-temperature wall-mounted AP, waterproof switches, the new generation ES2 switch, next-generation ONT products, and various AI-based features. These innovations help installers overcome real project challenges while creating additional value for SMB and ISP partners.
Ruijie officially launched Cybrey, a new global AI-native networking sub-brand for SMEs. Built on the Cloud Edge Agentic Network (CEAN) architecture, Cybrey integrates ACN, SSE, AIOps, NOC, and UM capabilities. Its portfolio includes CF firewalls, CR gateways, CAP access points, CS switches, and Cybrey Cloud. Cybrey delivers 5x faster deployment, reduces configuration complexity by up to 80%, achieves 90% remote issue resolution rate, and cuts total cost of ownership (TCO) by up to 50%.
About Ruijie Networks
Ruijie Networks is a leading provider of network infrastructure and solutions. Reyee serves the SMB market, while the newly launched Cybrey focuses on the SME segment. Through scenario-based products and services, Ruijie helps organisations build, manage, and expand reliable networks.