Rooted in Science Fiction: Tommy Ambiyo’s BYO Bags Journey

JAKARTA – The brightspotCITY exhibition is currently taking place at Agora Mall, Thamrin Nine Complex, Central Jakarta, from 27-31 May and 4-7 June 2025. Among local brands participating, BYO has established a dedicated booth. Founded by Tommy Ambiyo Tedji, the fashion accessories brand has been operational for over a decade and has appeared at prestigious events such as Jakarta Fashion Week (JFW).

‘I started in 2010. The initial idea was to create a bag brand because I’m really passionate about bags,’ he said during the private opening of brightspotCITY on Tuesday (26 May 2026).

His passion for architecture and science fiction films like Star Wars inspired him to innovate with a unique approach to accessories. Tommy has a deep interest in world-building – the creation of fictional universes common in sci-fi – which serves as the foundation for BYO, aiming to translate futuristic concepts into real-world fashion.

‘Initially many liked it, but back then not many could appreciate it, saying “It breaks too easily, looks bad”’, he said. The bags are perceived as damaged due to their unique materials. Initially stiff, the material softens with use, resulting in a distinct shape for each wearer.

‘That’s really cool. It’s part of what makes it unique,’ he added.