RISE Expands VASA Project in Ubud: What Are the Benefits for Investors?

PT Jaya Sukses Makmur Sentosa Tbk (RISE) is expanding its premium hospitality business through the development of the exclusive VASA Ubud resort project in Bali. The project is considered a strategic move by the company to expand its high-value property portfolio while strengthening RISE’s position in Indonesia’s premium tourism and accommodation segment. Management stated that VASA Ubud is one of RISE’s strategic steps to expand its business growth sources while increasing the hospitality segment’s contribution to RISE’s future performance. With a total investment value reaching approximately IDR 1 trillion, the project is being developed on a 7.39-hectare site located in a premium area of Ubud, bordering the natural landscape of the Ayung River. The construction of VASA Ubud is targeted for completion within approximately 30 months. Budi Agusti, President Director of PT Jaya Sukses Makmur Sentosa Tbk, said the development of VASA Ubud is the company’s step to present high-value-added hospitality products that prioritise quality, customer experience, and sustainable development principles. ‘VASA Ubud is part of RISE’s commitment to continuously developing a premium property portfolio with international standards. We see that the potential of Indonesia’s tourism sector, especially Bali as a world-class destination, still has very large growth opportunities,’ he said in a statement on Saturday, 18 July 2026. With a low-density luxury resort concept, VASA Ubud is designed to provide an exclusive stay experience with a high level of privacy. The resort will feature 41 private luxury villas and 128 sanctuary-style hotel rooms with room sizes starting from 48 square metres, offering more space compared to standard premium accommodation. From an economic perspective, the development of this project is also expected to provide a positive impact on the surrounding community through job creation and increased local economic activity, both during the construction phase and when the resort becomes operational. With a combination of strategic location, premium concept, sustainability approach, and the growth potential of Indonesia’s tourism industry, VASA Ubud is expected to become one of RISE’s assets in strengthening the hospitality business, boosting recurring income, and increasing the company’s value in the long term. ‘Through VASA Ubud, we are not only building a premium destination but also presenting a new icon of Indonesian tourism that has sustainable economic, environmental, and social value. We are optimistic that this project can become one of the growth catalysts for RISE going forward,’ concluded Budi. The tourism area of Ubud in Bali is increasingly solidifying its strategic position as a new growth centre for premium property investment. Based on scientific research by Dewi, I. G. A. W. K., et al. (2024) in ‘Investment Feasibility Analysis of the Asvara Resort Manuaba Ubud Development Project’ published in the Talenta Sipil Journal, the development of luxury resort business lines in this region has recorded very high investment interest from capital market players. The main attraction of this sector is supported by the competitive advantage of world-renowned terraced rice field landscapes to support exclusive ecotourism activities. Property commodities are projected to become a new engine to boost the long-term financial performance of investors. The expansion move into the luxury property sub-sector is seen as a positive catalyst to strengthen the recurring income structure. However, strengthening the asset portfolio in this premium area also brings strategic challenges related to liquidity management and cost efficiency. A property market research report from Kibarer Property (2026) in ‘Bali Villa Market Oversupply 2026 — Investment & Tourism Impact’ notes that the accommodation sector in Bali is beginning to face oversupply challenges. This phenomenon triggers pressure on average daily rates while increasing digital marketing budget allocations to maintain competitiveness.