Find Article by Date
ANT/RI becoming more attractive to international business
One of the latest investing newcomers to Indonesia is Tribal Fusion which announced the opening of its Indonesian business wing as of Friday and the appointment of Moris Rusmanto as its business director.
Moris would be responsible for driving Tribal Fusion`s business operations in Indonesia and tapping emerging business opportunities in the region, according to a press statement received here on Friday.
"Moris`s proven track record, experience and extensive knowledge of the regional digital industry makes him an excellent addition to the rapidly growing Tribal Fusion force," said Pawan Goyal, managing director, Tribal Fusion - Middle East & Asia.
In the past 14 months, Tribal Fusion networks had opened offices in Singapore, Malaysia, and Hong Kong, extending its coverage in South East Asia.
Drawing inferences from recent industry reports by The Nielsen Company, Indonesia was in a very important position. According to the report, advertising spending in Indonesia, Taiwan and Thailand, recently reported double-digit growth for Q1 2010 over the same period in 2009.
Out of these three countries, Indonesia recorded the highest growth at 26%, followed by Taiwan (22.8%) and Thailand (10.8%). This is the reason why the network opted for Indonesia as its next target to strengthen its foothold in the region.
Commenting on his new assignment, Moris said, online display ad spending has witnessed a sudden splurge in recent times and is likely to grow even stronger. Tribal Fusion is a technology-enabled media services company, delivering innovative products and services to meet the demands of today?s digital advertisers on a global scale.
"I am elated to be associated with Tribal Fusion and will introduce new-age digital marketing solutions and technology to advertisers in the country," said Moris who previously worked with the Asian Development Bank as an economic consultant.
Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Tribal Fusion is owned by Exponential Interactive, Inc. - a technology-driven media services company.(*)
