Revitalisation of the palace can be realised through creative experience innovations

Jakarta (ANTARA) - Dadam Mahdar, Director of Fine Arts and Performing Arts at the Ministry of Creative Economy, stated that efforts to preserve cultural roots through the revitalisation of palaces can be realised with innovations that introduce creative experiences capable of adding economic value. During a discussion as part of the opening event for the “Revitalisation of Nusantara Palaces” painting exhibition at ANTARA Heritage Center in Jakarta on Friday, Dadam explained that creative economy activities provide added value to existing elements, for example, through innovation. The existence of palaces across the Nusantara region can become an economic asset if accompanied by creativity-based innovations, thereby adding value beyond mere cultural significance. Dadam also noted that the use of storytelling in creative products related to palace culture can be beneficial and serve as another meaningful approach to preserving and revitalising palaces. “How to monetise the culture owned by a palace so that it generates income; the palace is not just a ‘product’ in itself, but its food, clothing, and crafts empower the practitioners around the palace. So, the palace benefits, and the creative practitioners or local communities also benefit,” said Dadam. Dadam further stated that the palace’s building structure, which features high-technology architecture, can also serve as intellectual property (IP) subject matter that generates economic value as Indonesian-owned property. Additionally, palace icons can be realised in creative subsectors such as digital, game design, and video animation, which hold economic value from IP as part of cultural diplomacy. The revitalisation of palaces also needs to be collaborated across ministries so that every aspect of its economic value can benefit all parties.