Regulation Issued: Financial Influencers Must Now Receive Guidance from OJK
Jakarta – Financial influencers are no longer permitted to conduct their activities carelessly. The Financial Services Authority (OJK) has issued OJK Regulation (POJK) Number 6 of 2026 concerning the Conduct of Financial Services Sector Information Providers, which regulates their activities.
Agus Firmansyah, Head of the Integrated Financial Services Sector Surveillance and Policy Department, explained that this POJK on Information Providers (Financial Influencers) is an effort by the OJK to promote the delivery of financial services sector information that is clear, accurate, honest, easily accessible, and not potentially misleading. This is intended to support consumer and public protection.
“This POJK is expected to serve as a guideline for Information Providers, especially those who are well-known and influential among the public, to jointly maintain the quality of financial services sector information in order to create a financial services sector ecosystem that is increasingly trustworthy, has integrity, and is capable of supporting the improvement of public financial literacy,” Agus stated in a release on Wednesday, 24 June 2026.
This POJK was drafted as an effort to take protective and preventive measures against consumer and public losses caused by the dissemination of financial services sector information by Information Providers.
According to him, along with the increasing role of parties conveying information related to financial products and services to the public, a code of conduct is needed to ensure that information is delivered responsibly. This regulation is also expected to improve the quality of information received by the public, which is used in making financial decisions.
The POJK stipulates that an Information Provider is a party other than a Financial Services Business Actor (PUJK) that conveys financial services sector information with the aim, either directly or indirectly, of improving financial literacy and/or influencing consumers and the public in utilising products and/or services.
Information Providers may collaborate with PUJKs through marketing activities. In such marketing activities, the PUJK has the obligation and responsibility for the information conveyed by the Information Provider.
In relation to the activity of providing recommendations on financial products and/or services carried out by Information Providers, this POJK emphasises the need to hold a licence if the recommendation activity requires licensing based on statutory provisions.