Regional Government Social Media Task Forces Need Enhanced Capacity to Strengthen PP TUNAS Socialisation
BENGKULU — Indonesia’s Regional Government Social Media Task Forces (Satgas Medsos Pemda) are increasingly recognised as playing a strategic role in disseminating government policy whilst confronting various challenges in the digital sphere. Beyond the proliferation of disinformation, rising negative content potentially harmful to children has become a primary concern.
Consequently, it is important to enhance the capacity of Satgas Medsos Pemda in managing social media, including in socialising the Government Regulation on Management and Child Protection in Digital Spaces (PP TUNAS), so that child protection messaging can be conveyed more widely and effectively to the public.
This emerged during a Technical Guidance activity on Timeline Literacy and Synergy with Satgas Medsos Pemda titled “Optimising Satgas Medsos in PP TUNAS Socialisation,” organised by the Ministry of Communication and Digital (Kemkomdigi) at the Office of the Governor of Bengkulu Province on Thursday, 5 March 2026.
Professional Social Media Management
Nelly Alesa, Head of the Department of Communication, Information Technology and Statistics of Bengkulu Province, emphasised that government social media must be managed professionally to serve as an effective public communication channel for conveying various government programmes.
According to her, social media management is not merely a publishing activity, but also a responsibility in communicating accurate information to the public.
“Government social media must serve as an effective communication channel for conveying government programmes as a responsibility to the public,” she stated.
Nelly stressed the importance of improving competencies for Satgas Medsos within regional government organisations to adapt to the continuously evolving dynamics of the digital sphere. She hoped that the Technical Guidance activity could serve as a shared learning space for regional government social media managers in enhancing digital literacy capabilities, whilst strengthening inter-agency synergy.
On the same occasion, the Institutional Communication Officer for Regional Government Communications at Kemkomdigi, Helmi Hafid, representing the Director of Communication Partnership and Public Relations at the Ministry of Communication and Digital, Marroli Jeni Indarto, conveyed that all parents want their children to grow optimally with strong character and complete intelligence, without device addiction, without exposure to negative content, and not becoming victims of cyberbullying on social media.
This concern was subsequently addressed by the government through the leadership of President Prabowo Subianto alongside Communication and Digital Minister Meutya Hafid, with the introduction of PP TUNAS, Government Regulation Number 17 of 2025 concerning the Management and Implementation of Electronic Systems in Child Protection.
Helmi stated that PP TUNAS is not about preventing children from surfing the digital world. PP TUNAS is introduced to delay and provide a pause so that children grow more prepared, more mature, safer, and better protected before truly entering and becoming active in the digital sphere.
“Because at their age, the risks of the digital world are too great to face alone. Exposure to harmful content, data exploitation, cyberbullying, and digital addiction are real threats. Protecting children today means preparing their future tomorrow,” Helmi said.
Helmi stated that however strong a regulation, it will not be effective without support from all parties. Therefore, PP TUNAS requires the role of parents, family awareness, exemplary behaviour at home, and the role of Satgas Medsos in disseminating correct and complete information to the public.