Reddit trials audio and video content in TikTok-like format

Reddit is testing audio and video content that allows users to enjoy posts in a format similar to TikTok.

According to a report from TechCrunch on Monday (17/8) local time, the test is being conducted across several Reddit communities involving posts in video and audio format. The trial is being carried out to see which types of content users are most interested in and which have the potential to be developed more widely.

Through this new feature, users will be able to choose to view posts in the usual text format or play the audio or video version if available.

Reddit content is often read aloud using text-to-speech technology or presented directly by content creators, then combined with on-screen text or other videos such as gameplay and cooking activities.

Reddit CEO Steve Huffman considers Reddit content in audio and visual form to be more engaging for users.

For the initial stage, this feature is only available for a number of English-language posts and can be accessed through the Reddit app on iOS and Android devices.

Despite introducing a new format, Reddit has confirmed that original text posts will not be replaced. Users can still read posts and comments and interact as usual.

This is not the first time for Reddit. Previously, the platform has introduced live video content formats and has tested TikTok-like video feeds several times.

Reddit also allows users to upload videos in comment sections, which now account for more than 10 percent of total video posts on the platform.