RE3 For-E PNM Reduces Waste While Boosting Income for Laundry Micro-Entrepreneurs
Jakarta (ANTARA) – Behind piles of unused clothing lies the potential for new benefits and added value, provided the right movement is in place. This is the spirit presented by PT Permodalan Nasional Madani (PNM) through the RE3 For-E programme: Reduce, Re-love, Restyle for Environment, Economy, Empowerment, and Education. Carrying the message “From the Unused, a Growing Impact Emerges,” this movement is part of PNM’s 23rd anniversary celebrations, encouraging PNM employees to recognise that discarded items can be transformed into new benefits.
Through RE3 For-E, PNM connects environmental concern with economic empowerment. Collected wearable clothing is not immediately distributed; instead, it undergoes a process of washing, tidying, and curation to ensure it is returned in a layak (decent) condition. In this process, PNM involves PNM Mekaar clients who operate laundry businesses as part of the programme’s value chain.
A total of 17 tonnes of wearable clothing have been collected from various PNM regions. More than 270 PNM Mekaar clients running laundry businesses were involved in washing and tidying the donated clothes before they were distributed to communities in need. This involvement serves as evidence that environmental movements can run alongside economic opportunities that directly benefit ultra-micro entrepreneurs.
For laundry clients, RE3 For-E is more than just a social activity; it provides a space to participate in charitable actions while generating additional income for their businesses. Through the process of washing and tidying clothes, there is a sense of pride as their small businesses become part of a broader social benefit.
Anjar Sifa Maulidia, a PNM client running a laundry business, expressed that her involvement in the REX For-E programme has provided meaningful experience for both herself and her business. “We are happy to be involved in PNM’s RE3 For-E programme. We help wash and tidy the collected clothing before it is distributed to those in need. Besides gaining additional income from this programme, we also feel proud to participate in such a social action,” she said.
A similar sentiment was shared by Emi Himawati, a PNM Mekaar client from the Solo branch, who received laundry orders for the donated clothing. She stated that this support is significant for the sustainability of her business. “Thank you to PNM for the support provided to our laundry business through the laundry orders for wearable clothing from employee donations during PNM’s 23rd anniversary celebrations. This assistance and care are very meaningful to us. Not only does it help our business continue to run and grow, but it also boosts our spirit to continue progressing alongside PNM,” she added.
Through this programme, clothing that was previously unused does not end up as waste. It is repurposed to benefit recipients, create income opportunities for laundry clients, and become part of a movement of care. RE3 For-E serves as a manifestation that simple steps can deliver wide-ranging impacts when undertaken together. This is the spirit of PNM’s 23rd anniversary: Together in Every Step, Accompanying in Every Struggle.