RANS Officially Lists on IDX, Raffi Ahmad Aspires to Emulate Walt Disney
PT RANS Entertainment Indonesia Tbk, the media and entertainment company owned by celebrity couple Raffi Ahmad and Nagita Slavina, has officially listed its shares on the Indonesia Stock Exchange (IDX) through an initial public offering (IPO) on Friday (10/7).
Raffi Ahmad, founder of PT RANS Entertainment Indonesia Tbk, revealed the dream behind the decision to go public. He said he was inspired by Walt Disney, the pioneer of the American animation industry who introduced numerous innovations, from the iconic Mickey Mouse character to Disneyland.
According to him, every aspect of RANS can become intellectual property (IP), much as Walt Disney built its entertainment empire.
“Just imagine that Walt Disney is Raffi Ahmad and Nagita Slavina, with their own Disneyland, namely RANS. Disneyland has Mickey Mouse. Rafathar (their first child) has FMCG and other ventures, becoming IP. Rayyanza has Cipungland, which is another IP,” said Raffi at a press conference at the Indonesia Stock Exchange in Jakarta on Friday (10/7).
Raffi said he wants to prove that a big name can be transformed into a legacy that benefits society.
“And one day, when I am no longer around, RANS will still live on. I am not forcing anything; I do not know whether my children will continue it. It can be continued by professionals, RANS will remain, becoming a legacy from generation to generation, a blessing for many people,” he said.
RANS offered 2,525,000,000 new shares, or 20.02% of its fully paid-up capital, at an offering price of Rp170 per share, raising Rp429.25 billion.
The IPO proceeds will be used to strengthen the company’s long-term growth strategy. Around 37.61%, or Rp161.5 billion, will go towards staging concerts, accounting for 19.80%. A further Rp85 billion will be used to acquire a 51% stake in PT Rans Kosmetika Indonesia, while 18.64%, or Rp80 billion, will fund the development of the Cipungland play and learn attraction.
Additionally, 8.15%, or Rp35 billion, will be invested in an artificial intelligence-based joint venture with PT Feedloop Global Teknologi. Then, 6.98%, or Rp29.95 billion, will be used to repay part of the company’s investment credit facility, and 8.82%, or Rp37.8 billion, will strengthen the working capital of PT Rans Nikmat Sejahtera.
Founded in 2016 in a house garage, RANS began its journey as a digital content channel born from the family’s daily life. In less than a decade, RANS has evolved into a creator-based venture, a business model that transforms a creator’s creativity and audience into IP and commercially valuable, sustainable businesses. This is evidenced by the trust of more than 300 brands that have partnered with RANS.
Today, RANS is building an ecosystem encompassing digital entertainment media, the development of commercially valuable intellectual property, consumer products, brand advertising partnerships, and artificial intelligence-based technology.