Ramadan: Prudential Syariah Distributes 1,000 Aid Packages for Female Motorcycle Taxi Drivers
PT Prudential Sharia Life Assurance (Prudential Syariah) together with the Al-Azhar Islamic Boarding School Foundation organised the Festival 1000 Berkah throughout Ramadan 1447 Hijriah. The initiative, held at the Al-Azhar Grand Mosque in South Jakarta from 19 February to 14 March 2026, was presented as a collaborative space to support the community in observing the holy month through strengthening spiritual activity, financial literacy, and social sharing initiatives.
The festival attracted approximately 30,000 visitors from various areas across the Greater Jakarta region during its 23-day run. The programme formed part of Prudential Syariah’s Jaga Amanah Ramadan initiative, through which the company sought to present an approach aligning spirituality, financial education, and social responsibility within the community.
During the festival, Prudential Syariah introduced a sustainability corner facility, which collected plastic packaging and allowed visitors to directly contribute to maintaining the mosque’s cleanliness whilst supporting social initiatives. The aid packages were distributed to the female motorcycle taxi driver (Lady Ojol) community and disadvantaged populations. The Lady Ojol community was recognised as having a strategic role as family breadwinners and housewives, which prompted Prudential Syariah to channel assistance to this community during Ramadan.
Vivin Arbianti Gautama, Chief Customer Marketing Officer of Prudential Syariah, stated that the sustainability corner facility was provided throughout the nearly three-week festival period to encourage visitor participation in environmental protection whilst expanding social impact. Through this scheme, the festival functioned not only as a space for education and worship, but also as a means of promoting environmentally responsible behaviour whilst extending social benefits to community groups deemed to require support.
In addition to social and educational programmes, Festival 1000 Berkah was designed to provide economic impact to local micro, small and medium enterprises (MSMEs). During the event, Prudential Syariah partnered with 40 local food-related MSMEs to participate in the festival.