Ramadan Momentum Seized by Bicycle Retailers to Boost Interest in Exercise
Athletic activity remains an important part of a healthy lifestyle, including during the holy month of Ramadan. Although daily activity patterns change, many in the community continue to seek ways to maintain fitness through light exercise such as cycling.
Retailers of bicycle equipment have seized this momentum to present a range of promotional programmes that can boost public interest in sport while helping consumers access the products they need.
One such programme is ATR Cycling’s Mabbes promotion (Maret Banyak Bonus Extra Seru), which runs from 1 to 10 March 2026. The programme offers discounts of up to 25% on a range of bicycles, electric bicycles, and bicycle components and accessories.
Winston Mulyadi, Director of PT Bintang Mas Lestari, said the programme is a form of appreciation to customers and a way of providing the public with an opportunity to purchase cycling products with attractive offers.
“Through the Mabbes programme, we want to deliver promotions that offer added value for customers. A discount of up to 25% is a very good opportunity to own high-quality bicycles and accessory items from a range of well-known brands,” Winston said in a statement on Friday 6 March.
The promo covers brands under ATR Cycling’s distribution, including United Bike, Genio Bike, Avand, KHE, and Shimano components.
In addition to discounts, customers can also receive cashback up to Rp500,000 with a minimum spend of Rp350,000.
The Mabbes programme can be accessed through ATR Cycling’s various sales channels, both online and offline. Consumers can obtain these offers via the company’s official website at www.atrcycling.com or through ATR Cycling’s official online stores on marketplaces such as Tokopedia, Shopee, Blibli, and Lazada.
The company notes that the promo is part of a series of activities to run throughout March 2026, with additional programmes to be introduced to give customers more choice in offers.
Information on the promos and ATR Cycling’s latest activities can also be followed on the company’s official Instagram account @ATR_cycling.id.