Ramadan Boosts Consumption as Planet Surf Offers Discounts up to 60%
The Ramadan season, synonymous with increased consumption, is being leveraged by retailers to drive sales. Planet Surf Indonesia is among those aggressively pursuing this period through a combination of promotional strategies, including substantial discounts and reward-based loyalty programmes.
In this year’s Ramadan programme, Planet Surf is offering discounts of up to 60% on selected products with no minimum purchase requirement. The promotion runs from 7 March to 31 July 2026 across all Planet Surf outlets throughout Indonesia.
Beyond price cuts, the company is also introducing a loyalty programme titled ‘Shop Extra Discount, Shop Extra Reward’. Under this scheme, customers who spend a minimum of IDR1 million receive one e-coupon for a draw, with the opportunity to win various high-value prizes.
The main prizes include a VinFast VF3 electric vehicle, along with other rewards such as electric motorcycles, electric bicycles, premium gadgets including the iPhone 17, Samsung tablets, PlayStation 5 consoles, and shopping vouchers totalling billions of rupiah. Prize draws will be conducted at the end of the promotional period transparently in accordance with applicable regulations.
Marketing Manager of Planet Surf Indonesia, Jhon Alwisius, stated that this year’s Ramadan programme is designed to combine global fashion trends with prize appeal relevant to current consumer needs. According to him, beyond offering the latest fashion collections, the company aims to provide added value through the opportunity to win electric vehicles, which are increasingly in demand.
Product-wise, Planet Surf offers a diverse range of international and local brands, including Spyderbilt, Volcom, Voxfly, Dragon Alliance, Rip Curl, Vans, Insight, and Deus Ex Machina. All products are claimed to be authentic with designs following global trends, ranging from casual to smart-casual styles suitable for Eid celebrations.
Additionally, the company is offering a gift-with-purchase programme. Customers purchasing products from selected brands have the opportunity to receive direct gifts including sling bags, travel bags, premium raincoats, and other accessories, whilst stocks last.
This promotional strategy demonstrates retailers’ efforts to maximise the Ramadan season as a consumption driver. The combination of substantial discounts, direct rewards, and high-value draws serves as instruments to increase store traffic while boosting transaction value per customer.
The inclusion of electric vehicle prizes also reflects the company’s effort to link promotions with developing lifestyle trends, particularly interest in environmentally friendly products.
Planet Surf is a surf, skate, and streetwear retailer established in 1994 in Bali. To date, the company operates more than 66 outlets distributed across various cities in Indonesia, from Banda Aceh to Jayapura.