Ramadan 2026 Shopping Trends: Peak Transactions at Sahur Time and Tips for Managing THR

Sat, 07 Mar 2026, 22:19 WIB | By Putri Rosmalia | Source: MEDIA_INDONESIA | Economy

Indonesia’s consumer spending pattern shifts significantly during Ramadan and ahead of Lebaran 2026. The latest data show online shopping activity is no longer centred on working hours but moves to prayer times, particularly during sahur and iftar. The pattern also rises as THR payments are disbursed.

Amelia Tediarjo, Head of Business Growth & Operations at Lazada Indonesia, said there is a drastic change in consumer behaviour compared with ordinary days. If on normal days people are active in shopping when they start their day or arrive at the office, this holy month the pattern changes completely. ‘At the moment the spike is different, because we see activity at 3am (sahur), then at 7pm (after iftar),’ she said at the Lazada 3.3 Ramadan Mega Sale event in Jakarta.

According to Amelia, enthusiasm for shopping had actually risen even before Ramadan began. Initial targets include staple cooking needs, kitchen equipment, and electronics. However, as the month progresses, consumer preferences shift toward fashion and beauty products to enhance Lebaran appearances.

The high level of activity during those crucial hours certainly poses a challenge to financial health. Aliyah Nastasya, a financial educator, reminded that THR, equivalent to one month’s salary, is often spent completely without trace due to a lack of planning. ‘Sometimes after receiving it, it is all gone by Lebaran. Why? Because we do not intend to allocate it for important things,’ Aliyah said.

To address this, Aliyah shared a formula for allocating THR funds to make it more useful and measurable: [Note: The original article did not provide the actual formula; it is missing in the source text.] ‘Aliyah also highlights a social phenomenon in Indonesia where boundaries within family often hinder cutting back on expenditure during holidays. If you don’t comply, you’re said to be ungrateful or stingy. Yet if we respect each other’s rights and obligations, the money is the right of the owner who earned it,’ she emphasised.

By dividing funding into short-, medium-, and long-term categories, the public can celebrate Idul Fitri calmly and use THR without compromising future financial stability.

Confused about managing THR? An OJK financial expert shares the 3P formula (Priorities, Protection, Celebration) to keep finances stable amid global uncertainty in 2026.

Want to share Lebaran hampers without breaking the bank? Check out budget allocation tips from financial planners to keep THR durable and blessed.

Minister of Transportation Dudy Purwagandhi instructed his officials to consistently carry out roadworthiness checks or ramp checks on transport modes during Lebaran 2026.

Sea transport activity ahead of Lebaran’s convoy at Sampit Port, Kotawaringin Timur Regency, Central Kalimantan, is expected to be busier this year.

Debt management such as owner-finance loans or low-interest loans that do not have to be paid immediately, according to Rista, does not always have to be settled using THR funds.

Confused about managing THR? [repetition] OJK financial experts reiterate the 3P formula to keep finances stable amid global uncertainty in 2026.

Want to share hampers without breaking the bank? Check out budgeting tips from financial planners to ensure THR remains sustainable and blessed.

Minister of Finance Purbaya Yudhi Sadewa stated that THR disbursement for civil servants (ASN) is expected to be completed within about a week. The THR disbursement for retirees in 2026 has already reached 97%. The total number of beneficiaries is 3.2 million people with a total value of Rp9.7 trillion.

Check the locations of Bank Mandiri and BNI ATMs in Jakarta offering Rp10,000 and Rp20,000 denominations for THR Lebaran 2026.

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