Raffi Ahmad Shares Experience as Deepfake Victim in Online Gambling Scam, Sends Message to the Public

Raffi Ahmad, the Presidential Special Envoy for Youth and Creative Workers, has revealed he is a victim of artificial intelligence (AI) misuse through deepfake content. Raffi stated that his name has been exploited several times in deepfake content to promote online gambling. He also highlighted various other manipulative content circulating on social media using his identity. “I am a victim of deepfake promotion, for instance, online gambling. There is also content saying Raffi was a playboy in the past, which is true, but it does not need to be mentioned again,” Raffi said during the launch of AIcosystem titled ‘Beyond Innovation, Impact for Nation’ at Telkom Landmark, Jakarta, on Thursday. While acknowledging that content created for entertainment is still tolerable, Raffi emphasised that defamatory deepfake content remains dangerous as it can damage a person’s reputation. “If it is just for laughs, life sometimes involves jokes, but if it enters the realm of defamation, it is also destructive,” he said. He warned that the production of deepfake content is currently surging rapidly. Therefore, according to him, all parties need to jointly combat the misuse of AI technology. “Moreover, the production of deepfake content has now spiked by more than 100%, even 550%. That is what we must fight together,” he stated. To address the rampant spread of AI-based fake content, Raffi encouraged the public to strengthen digital literacy through the SIFT method. According to him, the first step is Stop, meaning not immediately believing circulating information before verifying it. “The public needs to be strengthened with digital literacy, namely fact-checking, SIFT. First, S stands for Stop. Do not immediately believe anything. For matters that require truth, do not just believe. Check first whether it is true or not,” he explained. The second step is Investigate, tracing the source of the content creator and verifying the authenticity of the account spreading the information. Furthermore, the public is asked to seek confirmation from various trusted sources before believing AI-generated information. “Third, F, stands for Find Better Coverage. So we must seek confirmation, at minimum, do not just trust one piece of AI evidence. At least five. I said no, at least five. Whether it is true or not. The five sources must be from trusted media,” he explained. The final step is Trace Claims, or tracking the origins of content. According to Raffi, much misleading information exists because original videos are cut or edited, altering the overall context. “Lastly, T, Trace Claims. Trace the origin of the content. Because many hoaxes or original videos are later trimmed,” he said. Furthermore, Raffi revealed that the government is currently reviewing a Presidential Regulation regarding the national artificial intelligence roadmap for the 2026-2029 period. The regulation is expected to serve as a foundation for the safe, inclusive, and responsible use of AI in Indonesia. “Because the government is currently reviewing and tracing the Presidential Regulation on the national AI roadmap for 2026 to 2029. Please pray that AI utilisation in Indonesia proceeds safely, inclusively, and responsibly,” he concluded.