QUADRA, ROMAN, and KANMURI Strengthen Synergy at ARCH:ID 2026, Launch Architectural Material Innovations
Three pioneers in the Indonesian building materials industry, namely QUADRA, ROMAN, and KANMURI, are utilising the ARCH:ID 2026 event to launch their latest product innovations while strengthening strategic synergies. Indonesia’s largest architecture exhibition will take place from 23 to 26 April 2026 at ICE BSD City, Tangerang.
At the exhibition, the three brands present a booth concept titled “Fragments: A Paradox of Synthesis,” designed in collaboration with the architectural firm Localic Studio. The concept embraces the idea of material synthesis, combining various product elements into a cohesive architectural space that complements each other.
The booth not only displays the integration of materials from the three brands but also expands the experience through a multisensory approach. Visitors can engage with the space via their senses, from visuals and touch to aromas and tastes, facilitated by collaborations with various furniture, coffee, and aromatic product brands.
Willie Low, the leader of QUADRA and ROMAN, stated that participation in ARCH:ID 2026 is a crucial moment to introduce the synergy now established among the brands. According to him, this integration enables customers, contractors, and architects to obtain more comprehensive material solutions within a single ecosystem.
“When customers enter a group with these three brands, they can get everything from one source. We are present with increasingly broad and complete solution options,” he said.
Over the four days of the event, the “Fragments” booth will also feature a series of interactive programmes, such as Architectural Talks sessions involving several architects and professionals, including Yeriel Johan, Rizky Dikaputra, Reynaldo Theodore, and Wendy Djuhara. Additionally, there will be collaboration sessions with Dhanie S and Andre Pattikawa, as well as panel discussions featuring female architects.
Visitors can also participate in various activities such as live cooking with Alesandro De Boni, flower arrangement workshops by Schon Florist, leather workshops from AME Objects, and aromatic workshops by Rumah Atsiri.
In addition to presenting spatial experiences, the exhibition serves as a launchpad for new products. QUADRA introduces its latest line titled QUADRA eXential, available in more compact sizes of 80x80 cm, 120x60 cm, and 100x100 cm. This product is designed to meet the needs of more flexible spaces without compromising aesthetic aspects.
Meanwhile, ROMAN launches ROMAN moZaik, a decorative product based on granite or porcelain tiles that can be applied to various elements such as swimming pools, walls, and furniture. This collection draws inspiration from Indonesian landscapes and culture, including the “Journey to East Nusa” and “Kriya Nusa” series.
Technically, the moZaik product has a B1a category offering high durability and is equipped with a net backing system to facilitate installation.
The presence of the three brands on a single exhibition platform marks a new step in collaboration within Indonesia’s building materials industry, delivering more integrated architectural solutions for professionals and consumers alike.