Puspa Agro Jatim Launches Official Website to Boost Economic Development

Puspa Agro Jatim is driving digital business development through the launch of its official website, aimed at stimulating economic growth within its trading zone located in Sidoarjo, East Java.

The President Director of Puspa Agro Jatim, M. Diah Agus Muslim, stated that the public can now register and lease stalls or various other infrastructure within the Puspa Agro area online from any location. “Currently, our website, puspaagrojatim.id, is capable of accommodating those wishing to rent stalls, stands, warehouses, cold storage, and even meeting halls located within the Puspa Agro area,” said Agus in Sidoarjo on Tuesday.

Agus noted that through the site, the public can directly and transparently view the specifications and prices of available land within the 50-hectare site owned by the East Java Provincial Government, which currently hosts over 500 tenants. He explained that the ease of accessing information and land rental transactions is part of the company’s efforts in the digital era to reduce paper usage through paperless forms and documentation.

Furthermore, he mentioned that the site serves as a communication medium to introduce the company to the wider public. Looking ahead, Agus stated that the website will be developed into an e-commerce platform, enabling the public to purchase various goods sold at Puspa Agro online. “In the future, we will facilitate the public to purchase directly through the website. Thus, the website will not only serve as a bridge for business-to-business (B2B) interactions but also between tenants and customers, facilitating business-to-consumer (B2C) transactions,” Agus added.

Echoing Agus’s sentiments, the President Commissioner of Puspa Agro Jatim, Fairouz Huda, expressed hope that the company would reach a broader audience through the site. “With this website, we hope to pave the way for business development, particularly for the younger generation, as many food industry entrepreneurs and customers from the millennial and Gen Z demographics are increasingly using digital platforms for food-related transactions,” he said.