Prudential Launches PRUMapan, an Affordable Life Insurance Product for Young People, Check Out the Benefits
Prudential Launches PRUMapan, an Affordable Life Insurance Product for Young People, Check Out the Benefits
PT Prudential Life Assurance (Prudential Indonesia) has launched PRUMapan, a traditional life insurance product with the ‘Dana Mapan’ benefit, designed to help Millennials and Gen Z plan their long-term finances.
Chief Customer & Marketing Officer of Prudential Indonesia, Karin Zulkarnaen, said that PRUMapan is designed as a long-term financial planning solution that is easy to understand and relevant to the lifestyle of young people, in order to meet the needs of today’s young people.
“With premiums starting from IDR 200,000, flexible payments, guaranteed returns in the form of the ‘Dana Mapan’ benefit, and a registration process without medical examinations, PRUMapan makes it easy for young people to start planning now,” Karin said in a statement on Wednesday, February 25, 2026.
She said that for young people, today’s financial challenges are not just about income, but also about security for the future. This does not include the volatility of the market, which can occur at any time.
She emphasised that Prudential Indonesia starts from the customer’s perspective, so that a solution can truly be relevant to their dynamic lives, full of responsibilities, and full of dreams.
A survey by IDN shows that 43 percent of Gen Z and 44 percent of Millennials have a strong interest in increasing their income through side jobs or having a small business.
For this reason, Karina continued, PRUMapan is designed so that young people can plan for their future, so that they can be financially independent by building a business or starting a business one day, which can start now.
“Of course, in an affordable, flexible, and guaranteed way, so that they can remain productive today to realise their dreams in the future,” she said.
Here are some of the benefits offered by PRUMapan, including:
Life protection for natural death and additional death due to accidents in accordance with the policy provisions
‘Dana Mapan’ benefit paid from the age of 55 to 75 (or 20 years after the ‘Usia Mapan’)
Flexibility to access the ‘Dana Mapan’ benefit earlier, starting from the age of 45 or after 11 premium payments (whichever occurs later), as well as the option of additional premiums at the beginning of the policy application to increase the ‘Dana Mapan’ benefit specifically for insured persons aged 37 years and over.