Property Value Determined by More Than Just Location, Says Expert

The ability to read market cycles and manage assets over the long term is considered a vital factor in increasing property investment value. In addition to location, management strategies and transaction timing also determine the level of profit an investor can achieve.

Direct experience in managing assets provides a different perspective in understanding property market dynamics, ranging from marketing and leasing to asset management and investment strategies. Joane Win, the founder of Regina Realty, stated that experience as both an owner and an investor helps in understanding the various aspects that influence the performance of a property asset.

“We do not just help clients sell or buy property. We are in the same position: as investors and asset owners. With that experience, we understand how to choose potential properties, manage them efficiently, and determine the right time to execute buy or sell actions,” she said on Monday (8/6/2026).

One strategy previously implemented by the company involved acquiring several apartment units in the South Jakarta area in 2009, when the region was still in its early growth phase, known as a ‘sunrise property’. According to Joane, the investment decision at that time was based on projections of regional development and the potential for long-term asset value appreciation.

“When we purchased those units, the area was in a development phase. We saw a massive opportunity for property value growth in the future,” said Joane. As the area developed and surrounding commercial activity increased, some assets were divested when the market reached a more mature phase, while others were retained as productive assets.

This strategy demonstrates that successful property investment is determined not only by location but also by the ability to read regional development trends and manage assets sustainably. Beyond market factors, the quality of property management also influences asset attractiveness. Spatial arrangement, residential functionality, and comfort are elements that can enhance a property’s competitive value amidst market competition.

“Property is not just about location and price. There are aspects of comfort, spatial function, and aesthetic value that also influence the quality and competitiveness of an asset,” she emphasised.

In practice, Regina Realty handles not only property sales, purchases, and leasing but also asset management services and investment consultancy. Established in 2003, the company manages various property assets in Jakarta, Yogyakarta, and Bali. Joane noted that current investor needs are evolving, with a focus on finding assets that provide long-term added value rather than just properties for occupation or resale.

“We want Regina Realty to be known as a partner that helps clients build, develop, and manage their assets over the long term. Because ultimately, property is not merely a transaction, but a part of future planning,” concluded Joane Win.