Property Market Trends 2026 Rise: Middle-Up Landed Houses Most Sought After in Sawangan
ENTERING early 2026, the Jabodetabek property market is displaying stable trends with an upward inclination, particularly in the landed house segment priced between Rp800 million and Rp2 billion. Southern areas such as Depok-Sawangan are increasingly attracting attention, no longer serving merely as an alternative but becoming a preferred buffer zone for Jakarta South residents.
Aileen Chandra, Sales and Marketing Director of Gardens at Candi Sawangan, explained that pricing that remains competitive compared to Jakarta South and Tangerang South is one of the primary attractions. Additionally, strategic access via the Desari Toll Road, Cinere-Serpong Toll Road, and Pamulang-BSD Toll Road further strengthens the area’s value.
“Sawangan is now developing into a green residential area with expanding lifestyle and commercial facilities. The smart city concept and Margonda 2 development plans are also driving the area’s appeal,” said Aileen, according to a press release received on Monday (9 March).
Early 2026 represents a positive momentum for property sales. The Government-Borne VAT (Value Added Tax) incentive is also driving purchase interest, particularly for middle-to-upper segment family house types.
This positive trend is also experienced in house sales at Gardens at Candi Sawangan. According to Aileen, the majority of house buyers at Gardens at Candi Sawangan are young couples and young families as end users, as well as upgraders from Depok, Jakarta South, and Tangerang South.
“The beginning of the year is typically when families arrange their financial planning. Added to the Government-Borne VAT incentive, increasingly strong area awareness, healthy living trends, and improving accessibility, this becomes a very positive combination,” she explained.
Gardens at Candi Sawangan is also optimising digital marketing strategies through comprehensive education about Government-Borne VAT benefits, light down payment bundling promotions, cashback of tens of millions of rupiah, and retargeting old leads to increase conversion into transactions.
Currently, the clusters offered include one to two-storey houses with modern tropical concepts and smart home features. Prices are marketed starting from around Rp800 million to approximately Rp2 billion, depending on the unit type and location.
In the third quarter of 2026, the developer also plans to launch a new cluster with smart living systems targeting established family segments and upgraders.
Additionally, the arrival of The Good Padel Club Sawangan and EV Charging Station facilities in late 2025 form part of the developer’s strategy to strengthen green living concepts at Gardens at Candi Sawangan. The rising padel sports trend in Jabodetabek and increasing electric vehicle usage informed the development of these facilities.
“These facilities strengthen the area’s positioning as a Green Open Space Area and Sustainable Living Community,” said Aileen.
Various collaborations have been underway, ranging from community events and sporting fun matches to F&B tenant activations such as Theory Coffee brand and plans for additional tenants. The EV charging facilities are utilised not only by residents but also by the surrounding Depok-Sawangan community.
Various regular activities are held, including padel sessions with The Good Padel Club Sawangan community, jogging, cycling with Link Roda brand, roller skating with coaches from the Depok KONI, pushbike activities with local communities, and yoga with Yoga Corner and pilates with Qure Studio.
With an area of approximately 250 hectares, Gardens at Candi Sawangan is designed as a community-based integrated area. It offers residential and commercial zoning, extensive green open spaces, sports facilities, clubhouse, and public areas for events.
“The concept is not merely housing but building a social ecosystem and healthy activities. We want residents not just to live here, but to grow together with their community,” said Aileen.
Given current market trends and responses, Sawangan is predicted to remain one of the most prospective residential areas south of Jakarta throughout 2026. Infrastructure development acceleration in the Sawangan, Depok region is driving this area to become one of the new growth points in the southern Jakarta residential property market.