Promo War Marks Competition Among Eco-Friendly Vehicle Manufacturers at Jakarta Fair 2026
Competition in the light electric vehicle market is expected to intensify during the Jakarta Fair Kemayoran (JFK) 2026. The annual exhibition, scheduled to run from 11 June to 12 July at JIEXPO Kemayoran, Jakarta, serves as a critical momentum for manufacturers to expand their market reach and attract consumers through product launches and various promotional programmes.
Amidst rising public interest in more efficient and environmentally friendly mobility options, the electric bicycle and electric motorcycle segments remain primary targets for industry players. Large-scale exhibitions like the Jakarta Fair are considered effective for connecting manufacturers directly with potential buyers, allowing consumers to compare various products in a single location.
PT Terang Dunia Internuna Tbk (UNTD), the manufacturer of United Bike and United E-Motor, is one of the companies utilising this momentum. At Jakarta Fair 2026, the company will present a diverse range of products, including conventional bicycles, electric bicycles, and electric motorcycles at Hall A3, No. 7.
This variety reflects the company’s efforts to meet increasingly diverse consumer needs. In addition to electric vehicles, United will also showcase flagship products in the mountain bike, folding bike, city bike, and road bike segments, which remain key parts of the mobility and sports market in Indonesia.
As market competition rises, promotional strategies have become a primary instrument for manufacturers to attract visitors. During the Jakarta Fair, United has prepared various sales programmes, ranging from discounts of up to 50 per cent on specific products, easy instalment promos, and cashback offers, to special pricing available only during the exhibition.
The company is also offering various direct gifts for consumers who purchase specific products, including exclusive bicycle accessories and official United merchandise, while supplies last.
Andrew Mulyadi, Director of PT Terang Dunia Internusa Tbk, stated that the Jakarta Fair remains a vital platform for the company to interact directly with the public and introduce newly developed product innovations. “The Jakarta Fair is always one of the largest and most anticipated annual events. Through the presence of United Bike and United E-Motor at JFK 2026, we aim to provide the best experience for visitors through innovative products and special promos that provide added value. We invite the public to visit the United booth at Hall A3 No. 7 to enjoy the best offers available only during the fair,” said Mulyadi.
He added that direct participation in the exhibition provides potential consumers with the opportunity to get closer to the products offered and obtain benefits not always available through other sales channels. For the industry, the Jakarta Fair serves not only as a promotional platform but also as a barometer for market interest in new products. The high number of annual visitors makes the exhibition an essential tool for measuring consumer response to evolving mobility trends.
In this context, light electric vehicles, such as electric bicycles and electric motorcycles, are expected to be categories that attract significant attention. Driven by increasing awareness of energy and environmental efficiency, these vehicles are increasingly viewed as viable alternatives for daily urban mobility.
Through its participation in Jakarta Fair 2026, United aims to expand its market reach and strengthen its position amidst intensifying competition. By presenting a wide range of product choices and promotional programmes, the company is optimistic about utilising this exhibition momentum to reach more consumers and drive sales growth in both the bicycle and electric vehicle segments.