Prime Location: Summarecon Crown Gading Launches Emerald Shop Units from Rp1.7 Billion
PT Summarecon Agung Tbk has officially launched the Emerald Commercial area through its Summarecon Crown Gading integrated city. Positioned in a prime strategic location, this premium shop house project is priced from Rp1.7 billion and is projected to become a new business investment magnet in north-east Jakarta.
PT Summarecon Agung Tbk, through Summarecon Crown Gading, is reinforcing township development by introducing Emerald Commercial, a new shop house and commercial lot area designed as a business growth hub in the “New Kelapa Gading” zone.
Strategically located at the forefront of the area with main access via Jalan Bulevar Selatan and Jalan Mutiara Gading City, Emerald Commercial offers modern business spaces targeting various sectors including lifestyle avenues, modern bistros, cafés, culinary centres, and daily convenience services.
Executive Director of Summarecon Crown Gading, Magdalena Juliati, stated that Emerald Commercial will strengthen the business ecosystem while ensuring long-term value growth for the area.
“Summarecon’s over 50 years of experience in developing townships demonstrates that the value of an integrated city is built through consistent, planned, and sustainable development of facilities,” she said.
Further, Magdalena explained that at Summarecon Crown Gading, spanning 437 hectares, the company is applying the same approach through the development of an all-in-one city that synergises residential and commercial elements.
“We have also equipped the area with modern facilities such as malls, hotels, schools, hospitals, transportation hubs, and Central Garden to ensure gradual development and continuous value appreciation,” she added.
Business Potential in the Area
The business potential of Emerald Commercial is supported by Summarecon Crown Gading’s ongoing growth, with over 100,000 residents and a projected customer base of 400,000, making it a promising location for businesses in north-east Jakarta’s developing region.
Emerald Commercial builds on the success of Gading Boulevard Commercial, which has revitalised the local economy through tenants such as .CO Reserve, Mako Cake & Bakery, Yamaha Music School, Sakamoto, Wishing Star Academy, Bakmi Siantar KoFei, Taragak Raso & Sate Mak Syukur, Estetika Interior, Porter Coffee, and Duriyam.
The commercial ecosystem is further strengthened by Happy Harvest, a 1,300 sqm modern supermarket serving residents and the surrounding community.
As Summarecon’s eighth township spanning 437 hectares, Summarecon Crown Gading is developed with a vision to create an integrated city that synergises residential, commercial, and modern facilities in one area. The development of Emerald Commercial is part of the company’s long-term strategy to create a new economic activity centre with sustainable growth potential.
Contemporary Timeless Design
Featuring modern contemporary timeless design, Emerald Commercial offers two- and three-storey buildings with eye-catching façades through bold vertical lines and wide glass openings to maximise business visibility. Business operators are given design flexibility via sky terrace or full façade concepts, adaptable to various business types such as clinics, offices, showrooms, barbershops, laundries, and other retail outlets.
Several business operators have shown interest in joining Emerald Commercial during the promotional phase. This enthusiasm stems from its prime location at the main gateway of the area, offering high visibility and growth potential as the township expands. The latest commercial product from Summarecon Crown Gading was introduced through an online Product Knowledge event for Emerald Commercial attended by around 700 property agents on Friday, 22 May 2026.