Prime Agri Resources Launches New Corporate Identity

PT Prime Agri Resources Tbk (Prime Agri Resources or the Company) officially launched its latest corporate identity in Jakarta on Wednesday evening (17/6/2026) WIB. The move marks an important milestone signifying the company’s transformation into a more integrated and future-oriented agribusiness platform. Embracing the theme “From Plantation to Platform, From Essentials to Answers,” the launch affirms the company’s ambition to go beyond conventional commodity production by building a connected ecosystem that strengthens traceability, operational efficiency, and long-term resilience across the entire supply chain. “In facing Indonesia’s continuously evolving agronomic landscape as well as the increasing need and demand for transparently traceable commodities, a more integrated approach is becoming increasingly relevant to support sustainable growth,” said Prime Agri Resources CEO Budi Setiawan Halim in a press release in Jakarta, Thursday (18/6/2026). According to Budi, by integrating the entire supply chain, the company is building an operational ecosystem that ensures comprehensive efficiency and productivity optimisation. “This integrated platform allows us to directly bridge origin and output, as well as transform our farmer network into resilient and measurable drivers of global growth,” he said.