Preventing Dengue: Enesis Group and Soffell Launch Promotional Campaign for ASEAN Dengue Day 2026
Jakarta, VIVA – Enesis Group, through its leading local brand Soffell, has once again collaborated with the Ministry of Health to organise the ‘ASEAN Dengue Day 2026’ programme. The initiative aims to support promotional and preventive efforts against Dengue Haemorrhagic Fever (DHF) in Indonesia.
In partnership with the Jakarta Provincial Health Office and the Jakarta Education Office, Enesis Group participated in a series of educational roadshows at SDN 03 & 05 Tanah Tinggi, SDN 20 Utan Kayu Selatan, and SDN 02 Mampang Prapatan.
RM Ardiantara, Head of Human Resources, Services, and Public Relations at Enesis Group, emphasised that dengue prevention efforts cannot be carried out in isolation. “We hope that the 3M+ Movement does not remain merely a slogan, but becomes a habit implemented in schools, homes, and the wider community,” Ardiantara stated on Saturday, 1 August 2026.
He added that the spirit of the Dengue-Free Movement initiated in Indonesia is intended to serve as a model for other ASEAN nations. “As an Indonesian company with a presence in several ASEAN countries, we hope that the spirit of the Dengue-Free Movement starting from Indonesia can inspire similar initiatives across the ASEAN region,” he said.
The programme features interactive education regarding the 3M+ Movement—Draining, Covering, and Recycling—as well as the importance of protecting oneself from mosquito bites using Soffell mosquito repellent lotion. The initiative also aims to strengthen the 3M+ Movement to support Indonesia’s target of ‘Zero Dengue Death 2030’.
Under the theme “Indonesia: Pioneer of the Dengue-Free Movement in ASEAN”, the initiative is being realised through interactive education in several primary schools in Jakarta to build a culture of dengue prevention from an early age.
Data shows that the mortality rate from Dengue Haemorrhagic Fever in Indonesia has decreased over the last four years, with the Case Fatality Rate (CFR) dropping from 0.9 per cent in 2021 to 0.42 per cent in 2025. However, despite this achievement, 673 lives were lost last year out of a total of 161,752 cases. By mid-2026, 105 deaths had been recorded from 39,672 cases.
Of particular concern is that the highest number of dengue deaths occurs in the 5-14 age group (41 per cent), which consists of school-aged children. Meanwhile, the 15-44 age group accounts for the highest number of cases (42 per cent), making them the group most frequently exposed, yet also the group with the greatest potential to act as agents of change in their environments.