Preserving Jamu to Keep It Close to Today's Generation

Jamu was one of Indonesia’s cultural heritage elements highlighted during the 81st Independence Day celebration themed ‘Harmoni Kemerdekaan’ organised by Artha Graha Peduli (AGP) in the SCBD area of Jakarta on Monday (17/8/2026). The presence of jamu in the event was part of an effort to reintroduce the nation’s cultural wealth and local wisdom to the public. AGP is encouraging jamu to regain a special place amid the rise of trendy foreign beverages. A jamu-making workshop and blind testing invited the public to become more familiar with the ingredients and flavours of various types of Indonesian jamu. Strengthening jamu is also part of efforts to promote the concept of wellness and health based on Indonesian local wisdom.