Presenting Wellness Education Based on the Nusantara Heritage
PT Mustika Ratu Tbk is promoting a healthy and sustainable lifestyle through its support for the Indonesia Wellness Festival (Wellfest) 2026, to be held on 4–6 September 2026 at Bintaro Jaya Xchange Mall. Carrying the theme ‘The New Paradigm of Sustainable Living’, Wellfest serves as a collaborative space bringing together regulators, industry, communities and the wider public to raise awareness of health, beauty, fitness and the consumption of safe, quality products.
At the event, Mustika Ratu will also present a booth as a space for direct interaction with visitors while introducing the various products and values the company brings to the beauty and wellness industry. The booth forms part of Mustika Ratu’s efforts to bring the brand closer to the public and to give people first-hand experience of the products and wellness concepts the company has developed.
Mustika Ratu’s involvement in Wellfest 2026 aligns with the company’s journey of more than five decades developing beauty, health and wellness products by harnessing Indonesia’s natural riches and traditional knowledge. Jamu, spices, lulur body scrubs and various Nusantara treatment rituals form part of a heritage that continues to be developed through innovation so that it remains relevant to the needs of modern society.
Director of PT Mustika Ratu Tbk, Kusuma Ida Anjani, said the growth of the wellness industry presents an opportunity for Indonesia to bring its traditional wealth into a more modern perspective.
‘Indonesia has an extraordinarily rich wellness heritage that has been part of people’s lives since ancient times. For Mustika Ratu, this heritage is not merely to be preserved, but also developed through innovation so that it stays relevant to the needs of today’s generation. Tradition meets innovation is our spirit in carrying the riches of the Nusantara into the future,’ said Kusuma Ida Anjani.
According to Kusuma, Mustika Ratu’s presence through its booth at Wellfest is also an opportunity to build closer communication with consumers. The public can not only get to know the products, but also gain an understanding of the importance of choosing quality beauty and wellness products suited to their needs.
‘We want Mustika Ratu’s presence at Wellfest to give the public a closer experience. Our booth is a space to get to know our products while building awareness that beauty and wellness are part of quality of life. Consumer education is one of the important things we continue to champion,’ she added.
Wellfest 2026 will feature a wide range of activities, from the Wellness Expo, Wellness Conference, Wellness Talk and Wellness Workshop to Wellness Workout, Wellness Fun Run, Wellness Music, Wellness on Padel and community activities. The organisers are targeting around 300,000 visitors, with the involvement of various players in the wellness industry.
The sustainability theme raised this year also places the wellness industry in a broader perspective, including product innovation, the use of responsible ingredients, sustainable production processes, recycling and the circular economy.
Through its support and presence at Wellfest 2026, Mustika Ratu affirms its commitment to continually bringing together heritage, innovation and sustainability in developing Indonesia’s beauty and wellness industry. This step is also part of the company’s journey to keep the natural riches and traditional knowledge of the Nusantara relevant for today’s generation and competitive in the global market.