Premium Retail Outlets Expected to Offer Added Value to Customers

The growth of premium retail in Indonesia is accelerating, driven by changing consumer behaviour in urban areas. In response to this trend, Ranch Market has transformed one of its outlets in Pondok Indah Mall 5 (PIM 5).

Chief Marketing & Merchandising Officer of Ranch Market, Elsa Dian Trifani, stated that this renovation is part of a strategy to strengthen the company’s position in the premium retail segment.

“The renovation focuses not only on the appearance but also on how a supermarket can provide added value to customers,” said Elsa on Wednesday (25/2).

According to her, the new concept presents a more curated, comfortable, and inspiring supermarket experience. This responds to changing consumer expectations, who are not only looking for quality products but also an efficient shopping experience that supports a modern lifestyle.

Ranch Market has also redesigned the shopping flow to improve comfort and strengthen differentiation through more targeted product curation.

As part of the transformation, Ranch Market has reintroduced Ranch Kitchen within the store. This facility allows customers to not only shop but also enjoy quality food directly at the location.

In addition to in-store shopping, Ranch Market products are also available through the Blibli platform with fast delivery and click & collect features to provide flexibility.

Through the transformation of the PIM 5 outlet, Ranch Market reaffirms its commitment to providing premium retail that prioritises product quality, comfort, and a relevant shopping experience for urban communities. (Metrotvnews/I-1)