Premium Housing Market Grows Amidst Overall Property Slowdown

Demand for premium homes in Jakarta’s buffer zones is still showing growth, driven by improving transport access and the development of new residential areas. Data from Bank Indonesia’s Residential Property Price Survey (SHPR) recorded that sales of large-type houses in the fourth quarter of 2025 grew by 31.97 per cent on a quarterly basis, after contracting in the previous quarter. This condition indicates that the premium housing segment still has a market, especially in areas supported by increasingly better infrastructure and accessibility. A number of developers have begun adapting their products to changing market needs. One of these is the Ateraland Group through the launch of Type F in the Garden Residence at Emeralda Golf area, Cimanggis, Depok. Ateraland Group Commercial General Manager, Andika Seto, said that area development now not only considers building design but also environmental quality and connectivity. ‘We built Type F in Garden Residence at Emeralda Golf to strengthen the area concept we are developing. For us, the value of a residence lies not only in the unit itself, but also in the quality of the environment, connectivity, and the sustainability of the area,’ said Andika on Tuesday. According to Andika, the two-storey house is intended to expand options for people seeking landed homes with a more compact size compared to previous products which were dominated by three-storey houses. Type F has a building area of 155 square metres and a land area of 162 square metres. Its design prioritises space efficiency, natural lighting, and air circulation. Besides the building characteristics, location remains a primary consideration in home purchases. The Garden Residence at Emeralda Golf area is located near the Cimanggis Toll Road access and about 15 minutes from Harjamukti LRT Station. Garden Residence at Emeralda Golf Sales Manager, Andi Putra, assessed that interest in premium housing is still supported by infrastructure development and the limited supply of houses in several strategic areas. ‘We see this momentum as very timely. Government incentive support, increasingly mature infrastructure connectivity, and the area’s character with limited availability make Type F an option with long-term value and potential,’ said Andi. The house is marketed starting from Rp3.5 billion. The developer is also offering a number of sales incentives in the initial marketing phase. Property analysts assess that the prospects for the premium housing segment will still be supported by housing needs in Jakarta’s buffer zones, especially those with adequate transport access and supported by complete public facilities.