Premium Housing Market Grows Amidst Overall Property Slowdown
Demand for premium houses in Jakarta’s satellite regions continues to show growth, alongside improving transport access and the development of new residential areas. Data from Bank Indonesia’s Residential Property Price Survey (SHPR) noted that sales of large-type houses grew by 31.97 per cent quarter-on-quarter in the fourth quarter of 2025, following a contraction in the previous quarter.
This condition indicates that the premium housing segment still maintains a market, particularly in areas supported by increasingly better infrastructure and accessibility.
Several developers have begun adjusting their products to meet changing market needs. One such move is being made by Ateraland Group through the launch of Type F in the Garden Residence at Emeralda Golf area, Cimanggis, Depok.
Commercial General Manager of Ateraland Group, Andika Seto, stated that current area developments consider not only building design but also environmental quality and connectivity.
“Type F in Garden Residence at Emeralda Golf is built to strengthen the concept of the area we are developing. For us, the value of a residence lies not only in the unit itself but also in the quality of the environment, connectivity, and the sustainability of the area itself,” said Andika on Tuesday (9/6/2026).
According to Andika, the two-storey house is intended to expand options for those seeking landed residences with more compact dimensions compared to previous products, which were dominated by three-storey houses.
Type F features a building area of 155 square metres and a land area of 162 square metres. The design prioritises space efficiency, natural lighting, and air circulation.
In addition to building characteristics, location remains a primary consideration in home purchases. The Garden Residence at Emeralda Golf area is located near the Cimanggis Toll access and is approximately 15 minutes from the Harjamukti LRT Station.
Sales Manager of Garden Residence at Emeralda Golf, Andi Putra, assessed that interest in premium housing is still supported by infrastructure development and the limited supply of houses in several strategic areas.
“We believe this momentum is very appropriate. The support of government incentives, increasingly mature infrastructure connectivity, and the character of the area with limited availability make Type F an option with long-term value and potential,” said Andi.
The houses are marketed starting from Rp3.5 billion. The developer is also offering several sales incentives during the initial marketing phase.
Property observers believe the prospects for the premium housing segment will continue to be supported by the need for residential units in Jakarta’s satellite areas, particularly those with adequate transport access and complete public facilities.