Pramono Appoints Cinta Laura as Jakarta Waste Sorting Ambassador
The Jakarta Provincial Government has officially appointed actress and environmental activist, Cinta Laura Kiehl, as the Jakarta Waste Sorting Ambassador. This was announced by the Governor of Jakarta, Pramono Anung, during Car Free Day (CFD) in the Jalan HR Rasuna Said area, Kuningan, South Jakarta, on Sunday (7/6/2026).
Pramono explained that the selection of Cinta Laura was based on her track record of implementing a waste sorting culture independently within her family environment for a long time. Pramono emphasised that the presence of this ambassador aims to transform government regulation, namely Governor Instruction (Ingub) Number 5 of 202<0xC2>6 regarding Waste Management, into an organic social movement within the community.
“What we want to achieve by having an ambassador like Cinta Laura is to build public habits and behaviour. Sorting waste should not be done merely because of Governor Instruction Number 5 of 2026, but should truly become a collective movement,” said Pramono.
Pramono added that this upstream waste sorting campaign is intentionally integrated into strategic public spaces, such as the Kuningan and Sudirman-Thamrin Car Free Day areas. The administration targets this waste sorting movement to take root across all layers of society before the celebration of Jakarta’s Anniversary at the end of June.
“I want this waste sorting movement to be more than just a seasonal campaign driven by a regulation, but to become a shared movement involving everyone, from the hospitality sector (hotels, restaurants, cafes) to the grassroots community,” he asserted.
Meanwhile, Cinta Laura expressed her appreciation for the trust placed in her by the Jakarta Provincial Government. She addressed the habits of the urban youth, who often complain about environmental issues such as air pollution and overflowing landfills, yet lack concrete action.
“I feel that as residents of Jakarta, especially the youth, we have a tendency to complain. We complain that the streets are dirty, air pollution is high, and landfills cannot accommodate waste. However, what we should do is not to blame, but to change our habits,” said Cinta Laura.
Cinta reminded the public that responsibility for consumer waste does not disappear once an item is thrown into the bin. According to her, sorting waste from home is a vital key to ensuring that the recycling systems provided by the government can operate optimally.
“Let us take responsibility, let us change our bad habits, and let us gradually and consistently do good so that we can see real change in Jakarta,” she concluded.