Practitioner: Influencer Certification Builds a Healthier Crypto Ecosystem

Jakarta (ANTARA) - Crypto asset trading businesses have responded positively to the Financial Services Authority’s (OJK) policy establishing rules for the certification of financial and crypto influencers. The regulation, outlined in POJK Number 6 of 2026, mandates that individuals conveying information in the financial services sector must hold competency certifications.

Chief Marketing Officer of Indodax, Aloysia Dian, stated on Wednesday that the regulation represents a positive development for the crypto industry, which has grown alongside the increasing role of influencers and content creators as sources of public information. She noted that over the past few years, influencers and content creators have become a primary entry point for the public to learn about crypto assets and their ecosystem, playing a significant role in bridging technical information into more easily understandable content.

Aloysia said it is therefore timely for the profession to have clear and adequate competency standards, ensuring that the information received by the public is of higher quality and accountable. She believes the regulation provides clearer standards for influencers when conveying information about crypto assets, allowing the public to obtain more credible and accountable sources.

Under the regulation, the OJK requires information providers or influencers to possess competency and knowledge certifications in the financial services sector. The OJK has also emphasised that investment education and recommendations can no longer be made carelessly but must be supported by adequate competence and prioritise consumer protection.

Aloysia assessed that the certification is not intended to restrict the space for creators; rather, the rule is expected to enhance the credibility of information providers while strengthening public trust in the crypto industry as a whole. She mentioned that while more people are learning about crypto assets through social media, the heavy flow of information also increases the risk of misinformation, which can shape incorrect public perceptions, especially if accompanied by calls to buy or sell an asset.

“With competency standards, the public is expected to receive more accurate education so they can make wiser investment decisions,” she said.

POJK Number 6 of 2026 also reinforces the responsibilities of Financial Services Business Actors (PUJK) who collaborate with influencers. In marketing activities, PUJKs are required to ensure that influencers transparently disclose their partnership, only promote licensed products, possess adequate competence, and comply with personal data protection provisions, while delivering information that is clear, accurate, honest, and not misleading.

Aloysia stated that this policy aligns with the industry’s need to balance innovation and consumer protection. “As a registered Indonesian crypto exchange, we believe the industry can continue to grow if it is built on a foundation of quality education, transparency, and innovation,” she said.