Practitioner: AI Will Become the New Infrastructure in Business Operational Strategies
The advertising and technology industries in Indonesia are entering a new phase where advertising no longer stops at creating awareness but must also contribute to revenue and business growth. Many businesses still separate advertising as a demand driver from the operational systems responsible for capturing and converting that demand, resulting in significant potential revenue loss during the customer journey.
Laode Hartanto, Chief Growth Officer of Cekat.AI, stated in Jakarta that in the current era, growth is no longer determined by reach, but by how effectively each interaction can be managed, responded to, and converted in real-time. He noted that while advertising remains essential for driving demand, AI will serve as the engine that ensures this demand is optimally converted. Cekat.AI aims to accelerate AI adoption among brands and advertisers by integrating advertising activities with AI-based operational systems.
The convergence of advertising, data, and AI is predicted to become the primary foundation for building competitive advantages. In an era of AI-driven growth, revenue is generated not from exposure, but from how technology works in real-time to facilitate conversion. As customer journeys become increasingly complex, traditional fragmented advertising approaches are no longer sufficient; brands require systems capable of responding instantly and understanding customer context.
Cekat.AI, an AI Agent platform, allows businesses to automate and manage customer interactions across omnichannel platforms—including WhatsApp, Instagram, TikTok, and Telegram—with contextual and adaptive responses available 24/7. Beyond simple automation, the platform is designed as a ‘revenue engine’ and a new operational layer that connects advertising, customer engagement, and conversion within a single integrated system. Founded by Indonesian researchers Matthew Sebastian and Nicholas Alden Liem, the platform helps businesses automate engagement, accelerate conversion, and transform leads into revenue more effectively.