Prabowo: Kopiko Reaches 100 Countries Due to Brand Ambassador, President Also Encourages Coffee Consumption Everywhere

President Prabowo Subianto jokingly remarked that the Kopiko candy brand, produced by PT Mayora Indah Tbk (Mayora Group), has successfully penetrated 100 countries because it has a ‘brand ambassador’—the President himself, who encourages coffee consumption everywhere.

Prabowo made these remarks during his speech at the 19th Plenary Session of the House of Representatives (DPR RI) regarding the Macroeconomic Framework (KEM) and the Main Points of Fiscal Policy (PPKF) for the 2027 State Budget. He noted that the private sector plays a significant role in Indonesia’s economic growth, enabling it to compete in international markets.

“Mayora has successfully marketed Kopiko in more than 100 countries because they have a brand ambassador; the President also encourages drinking coffee everywhere,” Prabowo said at the Nusantara Building, DPR/MPR RI, Senayan, Jakarta, on Wednesday. “Kopiko is happy because the President is a coffee drinker,” he added jokingly.

In addition to Mayora, Prabowo also praised PT Indofood Sukses Makmur, the producer of the Indomie instant noodle brand. He noted that during his visits to Europe, he found many residents of the continent consuming Indomie. “Regardless, companies like Indofood are already marketed worldwide. When I go to Europe, many Europeans look for Indomie,” Prabowo stated. He further noted that many African nations even perceive it as one of their own products.

According to Prabowo, the government must support leading private companies. He clarified that the administration does not intend to take over all sectors of the economy, but rather aims to empower the private sector to play a larger role in the economy, provided they operate ethically and legally. “On the contrary, we must not feel that the state will do everything. We do not want that; rather, we want to find a larger role for the private sector, but a role that is large and correct, not large and incorrect,” he concluded.