PR industry faces tough future

PR industry faces tough future

YOGYAKARTA: An integrated program for public relations people was
needed in a bid to meet the future challenge of the growing
tourism industry in the country, a top practitioner said here.

Magdalena Wenas, CEO of MPR Consultant, said the program must
involve all stakeholders in the tourism industry and must be
launched nationwide simultaneously in areas where tourism has
become part of regional revenue sources.

She also reminded the audience of the complexity of
the PR task today in which the public was so diverse, and
competition in almost all sectors of the industry was extremely
tight.

Magdalena was speaking at a talk show on public relations and
the tourism industry at Saphir Yogyakarta Hotel.

Friday's event was jointly organized by the Association of
Yogyakarta Public Relations Officers (K-Purel Jogja), Jogjakarta
Plaza Hotel, Saphir Yogyakarta Hotel and Gadjah Mada University
Jogja Tourism Training Center (JTTC).

Also speaking at the discussion was The Jakarta Post's
business manager and head of advertising Christian Tooy. --JP