Post-Lebaran Slump: Dairy Processors Face Sales Decline

The conclusion of Ramadan and Lebaran has affected the slowdown in demand within the food and beverage sector. This is also felt by dairy processing manufacturers such as PT Yummy Food Utama, which produces yoghurt and cheese. Sales and Marketing Director of PT Yummy Food Utama, Yudistira Ardisasmita, stated that the slowdown in demand in the food and beverage industry has been felt during the month of Ramadan and Lebaran, considering that its growth is not as large as in 2025 because for the modern trade segment, it only grew below 15%. Facing the condition of weakening demand, PT Yummy Food Utama is not lowering prices but focusing on efforts to maintain and improve quality, taste, and nutrition to preserve consumer trust. In addition, expansion of marketing strategies by getting closer to customers.