PLN UID Sulselrabar Strengthens Kendari Caddi MSME Competitiveness Through TJSL Programme
Makassar (ANTARA) — PT PLN (Persero) Main Distribution Unit for South Sulawesi, Southeast Sulawesi and West Sulawesi (UID Sulselrabar) has strengthened the competitiveness of micro, small and medium enterprises (MSMEs) in Kendari Caddi, Kendari City, Southeast Sulawesi, through business training and mentoring.
The training for MSME players forms part of PLN UID Sulselrabar’s commitment to promoting community economic empowerment through its Social and Environmental Responsibility (TJSL) Programme.
“PLN’s TJSL programme is a manifestation of the company’s commitment to delivering benefits that can be felt directly by the community, particularly in strengthening economic independence through MSME empowerment,” said Edyansyah, General Manager of PLN UID Sulselrabar, in a statement received in Makassar on Monday.
According to him, PLN not only provides reliable electricity services but is also committed to making a tangible contribution to improving community welfare, one of which is through the TJSL Programme.
In collaboration with the Kendari municipal government and the BASKARA Youth Organisation of Kendari Caddi, PLN launched the programme “Kendari Caddi Bangkit Berdaya Bersama Menuju Indonesia Maju” (Kendari Caddi Rising and Empowered Together Towards an Advanced Indonesia) as an effort to enhance the capacity and competitiveness of MSME players.
As a form of concrete support for community business development, PLN also handed over key production machinery to its assisted MSMEs to boost production capacity, operational efficiency and product quality so they can compete in an increasingly competitive market.
A total of 40 MSME players from various business sectors in Kendari Caddi received training on business digitalisation, business management, marketing strategy, branding, product packaging and business legality.
“We hope this programme can give rise to increasingly independent MSMEs that are able to expand their markets, create new job opportunities and become drivers of economic growth in Kendari City,” said Edyansyah.
One participant, Diana Novita (28), an MSME player in the culinary sector, said she gained many benefits from the activity, from practical material on business management and development to exchanging experiences with MSME players from various fields.
Diana also acknowledged that the production machinery provided served as motivation for her to improve her business capacity and product quality.
“I hope activities like this can continue so that more MSMEs have the opportunity to learn, grow and compete in a more competitive market,” said Diana.