Plastic Costs Surge: Hyundai Maintains Car Prices
JAKARTA – PT Hyundai Motors Indonesia (HMID) has assured that it will not increase vehicle selling prices amid the rise in several production cost components, including plastic prices and the weakening rupiah exchange rate.
“So far, even though plastic prices are rising and the exchange rate is above Rp 17,000, there are several other factors increasing, but Hyundai has been able to maintain prices up to now and we have no intention of raising them,” said HMID Chief Operating Officer Fransiscus Soerjopranoto in Jakarta (16/4/2026).
The increase in plastic raw material prices itself has become a serious challenge for the global automotive industry.
However, Hyundai has chosen a different approach. Instead of passing on the cost increases to consumers, the company is relying on internal efficiency measures. Improvements are being made in both manufacturing and distribution processes to curb cost pressures.
According to Hyundai, this strategy is part of the company’s commitment to maintaining stability in the national automotive market. By not raising prices, it is hoped that public purchasing power will remain intact amid dynamic economic conditions.
This move also serves as a signal that Hyundai is striving to balance business efficiency and consumer interests. Not only consumers, but the dealer network will also not be affected by additional impacts from the production cost increases.
Regarding how long this policy will be maintained, Hyundai emphasised that it will continue to pursue it as long as possible, considering consumer interests and the overall industry conditions.
“We will continue to do this for our consumers, so that our automotive industry remains stable,” he said.
As is known, the national automotive industry is once again facing complex challenges. Besides the semiconductor chip crisis issue, which is slowly resolving.
Amid these pressures, Hyundai’s decision to hold prices is a strategic step worth noting, particularly in maintaining purchasing power and automotive market stability in Indonesia.