Plan to Bring Back 'Ayam Jago' to Boost Visitors at Beringkit Market

The Badung Regency-owned market and food company, Perumda Pasar dan Mangan Mangu Giri Sedana (MGS), plans to restore the former glory of the Beringkit Animal Market in Mengwi as a centre for selling fighting cocks, or ‘ayam jago’. The move is part of a revitalisation strategy to boost visitor numbers and economic activity at the market. “If I recall correctly, Beringkit used to sell a lot of fighting cocks. Going forward, we will coordinate with the poultry trader community so they can utilise Beringkit Market,” said Perumda MGS Badung President Director Kompiang Gede Pasek Wedha on Friday (19/6/2026). Management is currently formulating comprehensive regulations to reorganise the market area. The reorganisation aims to transform Beringkit Market into a clean, safe, and comfortable place for both traders and buyers. “We want this market to be bustling again. In the past, this market was not only a place for buying and selling cattle but was also known as an animal market,” Pasek Wedha said. In addition to restoring the appeal of poultry, the management is also preparing a short-term strategy by utilising the market area at night. The area will be activated as a vegetable market or a hub for mobile traders to keep the economic cycle running. “So the initial step we are taking is to use the market as a vegetable market or for mobile traders at night. Moving forward, we are still thinking about how to make this market busy,” he stated. Perumda MGS also plans to add special operational days for the poultry market so it does not clash with the existing cattle market schedule. This scheme is expected to keep the market alive and operating almost every day. “For example, if the cattle market is on Wednesday and Sunday, the poultry market could be on Thursday and Monday. The background to adding these days is so the market is not only open on Wednesdays and Sundays,” Pasek Wedha explained. Another major focus of the revitalisation is building an independent waste processing ecosystem, particularly to tackle animal dung. The management is committed to eliminating the impression of filth and pungent odours, while simultaneously converting the waste into products with saleable value. “A clean market condition will encourage increased buying and selling activity. Once it is safe, traders, sellers, and we at the market company will surely share ownership and maintain it together,” he added. Pasek Wedha added that all animal trade transactions are expected to eventually be centralised in Badung Regency through a representative market. He expressed hope that the success of this plan requires synergy and support from various related parties. “Conceptually it is fairly easy, but implementation might be difficult. What is clear is that I cannot work alone; I also need support from all parties, including the media, so that everything runs smoothly, because after all, our initial business focus is indeed the market,” he concluded.