Pinterest and Shopee Can Now Link Creator Recommendations

Finding inspiration for fashion, beauty, and home decor no longer has to end at just an idea. For users of visual platforms like Pinterest, searching for inspiration can now extend to finding and purchasing the corresponding products.

This shift in consumer behaviour is part of a new partnership between Pinterest and Shopee in Indonesia and Brazil. Through this collaboration, eligible creators can link their Shopee Affiliate accounts with their Pinterest accounts to share product recommendations via Pins and videos.

For users, the collaboration makes the journey from discovering inspiration to searching for products more seamless. For creators, product recommendations shared through Pinterest content can simultaneously create opportunities to earn affiliate commissions.

Pinterest observes that search activity on its platform is not merely an attempt to find images or references, but also part of a decision-making process. Users may start with an idea, such as seeking clothing inspiration, rearranging a home, or finding new beauty products. From various visual references, they can then narrow down choices according to their tastes and needs.

Gen Z represents a significant portion of this pattern, with Pinterest noting that Gen Z now comprises more than 50 per cent of its global user base. In Indonesia and Brazil, interest in several lifestyle categories has also shown an increase.

Pinterest search data shows that searches for beauty products in Indonesia have increased by 83 per cent compared to the previous year. Meanwhile, in Brazil, searches for ‘inspiração de look’ or outfit inspiration increased by 281 per cent.

This pattern also creates space for creators to play a role in the search process. Rather than simply displaying products, creators can curate items based on specific needs or themes.

Through this new partnership, eligible Shopee Affiliate creators can select products they wish to recommend on Pinterest. They can also tag multiple products within a single Pin or video. Shopee affiliate links for eligible products can be applied automatically. Creators then have the opportunity to earn commissions if users make purchases according to the affiliate programme’s terms.

Under this scheme, a single piece of content can feature multiple recommendations at once. For example, a creator could showcase a complete outfit including all products used, a collection of home supplies, or product recommendations based on a specific theme.

Peggy Zhu, Executive Director of Brand and Growth Marketing at Shopee, stated that the shopping journey does not always begin when a consumer performs a transaction. According to her, the process can start from finding an idea, exploring options, and finally determining the product that meets their needs.

“At Shopee, we see creator commerce as part of a broader journey that connects creators and businesses with users through content and technology,” said Peggy, as quoted from a press release on Thursday.

Ayumi Nakajima, Senior Director of Content Partnerships, APAC at Pinterest, noted that users come to Pinterest with specific goals, including searching for clothing, home decor, or beauty product references. She stated that creators can help users make decisions through recommendations deemed relevant to their audience’s needs.

“Pinterest is at the centre of creator commerce, where inspiration can drive someone to take action,” she said.

For creators, the partnership also provides space to develop recommendation content without having to separate inspirational content from the shopping experience. Indonesian home and living creator, Nayla Zukhrufa, said that Pinterest has long been used not only to find decor or DIY ideas but also to find solutions applicable to daily life.

“Since becoming a Shopee Affiliate in early 2022, my focus has been on sharing product recommendations that are truly useful,” she said.

According to Nayla, the integration brings together the experience of searching for visual inspiration with the ease of finding recommended products. This partnership also marks Pinterest’s entry into the realm of affiliate commerce in Indonesia and expands its collaboration in the field of creator commerce in Brazil.