Pharmacy Retailers Show Resilience Amid Rupiah Weakness

Amidst the sluggishness of the pharmaceutical industry caused by the depreciation of the Rupiah against the Dollar amidst global geopolitical situations, the pharmaceutical retail industry in Indonesia continues its efforts to remain resilient.

At the BeautyFest Asia 2026 event held recently at Mall Kota Kasablans, Jakarta, the pharmacy retail chain VIVA Apotek showcased nine principal brands that participated to present various pharmaceutical products and attractive promotions.

During this largest beauty and lifestyle event in Indonesia, Haryanto Winata, the President Director of VIVA Apotek, stated that they successfully increased sales by 35% compared to their participation in the previous year.

He revealed that this performance increase serves as a strong indicator of high public enthusiasm for the health and beauty products presented by the industry, while simultaneously strengthening the company’s position as one of the growing pharmacy retail destinations in Indonesia.

Throughout the three-day event, the VIVA Apotek booth featured various interactive programmes, ranging from exclusive promotions, flash deals, and prize-winning games to social media activations and an integrated online and offline omnichannel shopping experience.

“We greatly appreciate the enthusiasm of the visitors during BeautyFest Asia 2026. Achieving a sales growth of 35% serves as motivation for us to continue providing a more innovative, relevant, and consumer-centric health and beauty retail experience,” said Haryanto Winata, President Director of VIVA Apotek.