Pesona Panjat Pinang Enlivens Independence Day, Ministry of Tourism Invites Public to Holiday #DiIndonesiaAja
The Ministry of Tourism of the Republic of Indonesia has introduced a digital activation of Pesona Panjat Pinang to enliven the 81st anniversary of the Republic of Indonesia. This interactive game invites the public to celebrate independence while getting to know Indonesian tourist destinations through the spirit of ‘Merdeka Berwisata #DiIndonesiaAja’.
The activation, running from 14–20 August 2026, can be participated in by people from all over Indonesia. Adapting the traditional panjat pinang game into a digital format, participants have the opportunity to win daily prizes from 12 Wonderful Indonesia co-branding partners.
The twelve partners consist of Moorlife Indonesia, Imago Raw Honey, tiket.com, Grab, Aniwayang Desa Timun, Ma.ja Watch, Heha Ocean View, Atourin, HSF Eyewear, Paxel, Kusuka, and Van Bloemen 1881 & Pramana Craft. Participants with the best performance during the activation period also have the opportunity to win the grand prize of travel packages to a number of the best destinations in Indonesia.
Deputy for Marketing at the Ministry of Tourism, Ni Made Ayu Marthini, said the Independence Day momentum is a strategic opportunity to strengthen collaboration between the government and the private sector in promoting Indonesian tourism.
‘The Independence Day celebration is not only a momentum to foster love for the homeland, but also an opportunity to encourage the public to know and explore Indonesia more. Through the Pesona Panjat Pinang digital activation with Wonderful Indonesia co-branding partners, we want to present a fun, interactive experience while providing inspiration that celebrating independence can also be done with the spirit of travelling #DiIndonesiaAja,’ said Ni Made Ayu Marthini.
According to her, collaboration between the government, brands, and the public can strengthen engagement while supporting the promotion of tourist destinations in the country.
Meanwhile, Assistant Deputy for Tourism Marketing Strategy and Communication at the Ministry of Tourism, Firnandi Gufron, said the use of gamification is one of the communication strategies to present more interactive tourism promotion.
‘Through Pesona Panjat Pinang, we want to present a new way for the public to celebrate independence while interacting with Indonesian tourism messages through a fun digital experience,’ said Firnandi.
He added that the digital format allows people from various regions to participate without being limited by location. The activation also serves as a means to introduce the products, services, and experiences offered by Wonderful Indonesia co-branding partners.
The Ministry of Tourism hopes that Pesona Panjat Pinang can expand the reach of national tourism promotion and encourage the public to choose domestic destinations to fill the independence holiday momentum.
Through the collaboration of 12 Wonderful Indonesia co-branding partners, the public not only gets a gaming experience and prizes, but is also invited to make the 81st anniversary celebration a momentum to know and explore the richness of Indonesian tourism.