Pertamina's Mentored MSMEs Take to the Skies, Now Reaching Pelita Air Passengers
PT Pertamina (Persero) continues to strengthen its commitment to advancing Indonesia’s micro, small, and medium enterprises (MSMEs) through increasingly broad marketing innovations. Now, flagship products from Pertamina’s mentored MSMEs are taking to the skies and can be accessed by passengers via Pelita Air’s booklet.
This initiative represents Pertamina’s step in opening wider market access for MSMEs, while also providing passengers with a new experience to discover and purchase quality local products during their flights.
The programme also aligns with Pertamina’s ongoing efforts to support the advancement of Indonesian MSMEs, making them more competitive and able to level up in both national and global markets.
Pertamina’s Vice President of Corporate Communication, Muhammad Baron, stated that this collaboration is a tangible manifestation of Pertamina’s support for strengthening the people’s economy.
“Pertamina is committed to continuously encouraging MSMEs to level up through expanded market access. The presence of MSME products in the airline booklet is an innovative step to make local products better known, while also making it easier for the public, including aircraft passengers, to access flagship MSME products,” said Baron.
Pelita Air’s Corporate Secretary, Patria Rhamadonna, added that this collaboration is part of Pelita Air’s efforts to provide added value in services for passengers while supporting the development of national MSMEs.
“Through collaboration with Pertamina, Pelita Air is also opening promotional access for Indonesian MSME products to more customers. We hope this initiative can benefit passengers while encouraging MSME growth,” said Patria.
In addition, through this programme, Pelita Air passengers can easily view various curated products from Pertamina-mentored MSMEs, ranging from food items, fashion, to handicrafts. This not only increases MSME exposure but also adds value to passengers’ journeys.
This collaboration is expected to create a sustainable ecosystem in MSME mentoring, not only in terms of guidance and product quality improvement, but also in opening innovative and competitive marketing access.
One passenger, Dewi, said she was helped by the MSME product information in the booklet. During a business trip out of town, Dewi, who was looking for a practical travel mukena to support her mobility, found a product that suited her needs through the airline booklet.
“As someone who travels frequently for business, I was indeed looking for a lightweight and practical travel mukena. It turns out that the airline booklet has recommendations for Pertamina-mentored MSME products, so it really helped me find a suitable product without having to search in many places,” said Dewi.
As a national energy company, Pertamina contributes to strengthening the community’s economy through MSME empowerment, in line with the company’s commitment to supporting national economic growth.