Pertamina Strengthens Economic Empowerment in Aceh Through MSMEs

Pertamina continues to strengthen community economic empowerment in Aceh through the Rumah BUMN Pertamina centres in Aceh Tamiang and East Aceh. The presence of Rumah BUMN serves as a coaching hub for Micro, Small, and Medium Enterprises (MSMEs) to increase business capacity, strengthen product quality and competitiveness, and open access to wider markets.

Since commencing operations, the Rumah BUMN Pertamina centres in Aceh Tamiang and East Aceh have cumulatively mentored 1,013 MSME entrepreneurs. During this coaching process, both centres have organised 321 training activities, facilitated MSMEs in 207 exhibitions and market expansion activities, and supported the issuance of 1,375 business legalities and certifications.

Coaching is conducted sustainably, adjusting to the specific needs and developmental stages of each MSME. This includes enhancing competence and business management, strengthening branding and packaging, digital marketing, fulfilling legality and certification requirements, as well as facilitating promotion and participation in various marketing activities.

From this coaching ecosystem, several local MSMEs have shown continuous growth. Notable examples include Nalura & Co, Madu Lusera, and Sahada—three leading MSMEs from Aceh Tamiang and East Aceh that transform local potential into economically valuable products.

Nalura & Co develops pandan weaving crafts by highlighting local wisdom and Acehnese culture. Established in 2017, the business utilises local pandan, which is processed into various craft products. Throughout its journey, Nalura & Co has continued to evolve in terms of business management, product identity, marketing, and the use of digital channels. While its products were previously dominated by simple weaves, Nalura & Co has now expanded into diverse items, including mats, prayer mats, cushions, wall decor, and various fashion accessories made from woven materials.

Through the guidance of Rumah BUMN Pertamina, Nalura & Co has received support in branding, marketing, digitalisation, and product development. This mentorship has encouraged entrepreneurs to focus not only on production but also on building brand identity and packaging local cultural values as a product advantage. Product innovation is also continuously encouraged so that pandan crafts can meet modern consumer tastes and functional needs.